Congrats to @fal for announcing their combined $1.65B Series E & F. Proud to have backed @burkaygur, @gorkem, @isidentical & the entire fal team since the Series B as they push generative media to the limits of what's possible.
Notable Capital
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We back Notable founders. Partner to @Anthropic, @Vercel, @fal, @JoinHandshake, @WisprFlow, @OneQuince, @HashiCorp, Rednote, @databricks/@neondatabase & more.
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Latest posts 5
We 💚 this inside baseball on how @hectorserrranoo @tankots and the team @WisprFlow built one of the best growth engines in SV.
Hector Serrano (@hectorserrranoo) runs what may be the most innovative paid growth program in Silicon Valley.
He joined @WisprFlow at 19, days after quitting D1 soccer. After making every ad himself for 1.5 years, he took the playbook the best e-com brands have used for years and made it work for B2B SaaS: creators make the ads, get paid a cut of the ad spend, and the best of them earn $100K+ a year.
Over the past year, Wispr Flow grew revenue 30x+ and recently raised at a $2B valuation.
Hector shares his full playbook.
We cover:
01:17 What Hector does at Wispr Flow
03:10 The number-one growth lever
04:25 When to start investing in paid ads
08:27 The paid-UGC strategy and how it developed
13:44 How creator compensation works: percent of ad spend vs. GMV
20:07 The profile of a great modern marketing hire
25:03 The importance of young talent
28:22 Hector’s journey from D1 soccer to Wispr Flow
31:03 Step-by-step: How to build a paid-UGC group from zero
43:03 Reaching out to creators
45:37 Building culture inside your creator group
48:31 The role of the media buyer alongside the creative lead
50:05 Team size and structure
53:44 Why UGC works even in technical and enterprise SaaS
56:15 Advice for people embarking on the creator path
59:50 Common mistakes to avoid
01:02:21 The sports approach to hiring
01:03:52 Why the best marketers are allergic to AI output
01:08:07 Founder-led content
01:16:01 Why YouTube packaging matters more than production quality
01:20:06 Lightning round and final thoughts
Also available on YouTube: youtube.com/watch?v=KzS5Qs…View quoted post on X
Proud to see @glennsolomon & @hanstung in the Top 40 of the Strebulaev-Jackson AI Venture Capitalists ranking! And Notable made the list of Top AI Venture Firms at #20. Excited to keep backing the entrepreneurs building the most transformational AI-native companies.
Full list & methodology from @ilyastrebulaev here: ilyastrebulaev.substack.com/p/the-2026-ven…
Full list & methodology from @ilyastrebulaev here: ilyastrebulaev.substack.com/p/the-2026-ven…
IRL is back, and the founders keep asking whether they should host their own events.
Fresh off @Browserbase Navigate, its 1st flagship conference, we sat down with @brickywhat for a BTS look at what it really takes to make a startup conference happen. x.com/i/article/2115…
Fresh off @Browserbase Navigate, its 1st flagship conference, we sat down with @brickywhat for a BTS look at what it really takes to make a startup conference happen. x.com/i/article/2115…
Congratulations to Act, @descopeinc, @DrataHQ & @torq_io for being named to the @FortuneMagazine #Cyber60, presented by @lightspeedvp & @awscloud Startups.
The Cyber 60 list recognizes the companies defining where cybersecurity goes next, check out the full list: fortune.com/ranking/cyber/…
The Cyber 60 list recognizes the companies defining where cybersecurity goes next, check out the full list: fortune.com/ranking/cyber/…
