Oboe
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Latest posts 5
“Good branding, I find, is like true love. You don’t have the words to describe it. You don’t know what it’s supposed to look like. But you trust that when you see it, you’ll know. Here, the team and I knew.
As for why? I’ll give it a try: The lightness, the accessibility, the approachability, the curiosity, the relevance to the concept of rabbit holes, the sense of discovery. It was playful without being overtly comical. It was welcoming and familiar while looking unlike anything I’d seen.” -Nir Zicherman, CEO, Oboe.
We’re honoured to receive a 2026 red dot Award for brand & communication🎉
Translating a feeling into something concrete is exceptionally difficult but incredible when it comes together. Special thank you to Anna Sian, Wayne Wu & Work of the People for their amazing work helping Oboe bring together our brand identity!
#branding #reddot #reddotaward #branddesign #communications
As for why? I’ll give it a try: The lightness, the accessibility, the approachability, the curiosity, the relevance to the concept of rabbit holes, the sense of discovery. It was playful without being overtly comical. It was welcoming and familiar while looking unlike anything I’d seen.” -Nir Zicherman, CEO, Oboe.
We’re honoured to receive a 2026 red dot Award for brand & communication🎉
Translating a feeling into something concrete is exceptionally difficult but incredible when it comes together. Special thank you to Anna Sian, Wayne Wu & Work of the People for their amazing work helping Oboe bring together our brand identity!
#branding #reddot #reddotaward #branddesign #communications
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