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If you know what needs doing, get a specialist. If you're still trying to find out the golden path to achieve your mission, get a generalist. Generalists have a broader vision of how the dots might be connected.

#generalist #freelancer #strategy

In 1988-9 at Birmingham Poly, my course had a typography lecturer called Jenny, who forced us to select a random typeface from a hat and then reset a menu in that font using one type size.

It's felt, at times, like I've been doing that brief ever since.

hey @O2 — I bought a sim from you on one of your offers. I've heard nothing in 8 days, so I rang up today and I was given the weakest of reasons why this hasn't been fulfilled.

Buying a TV should be easy.

The cult of positivity, despite the facts, risks, and disastrous consequences, often for other people, is rewarded when money is cheap and a curse when it's not.

Just saying.