PathFactory

Our next webinar will demystify #genAI for #B2B marketing. Learn:
✅ The latest B2B marketing generative AI adoption trends
✅ Insights from generative AI early adopters
✅ Use case examples for increased efficiency, scale and impact

Save your spot: bit.ly/468KEzg

Are you getting the most out of AI in your B2B content?

Learn how marketers can help their organizations drive successful adoption of #genai for B2B content in Forrester's "Generative AI Ignites Change In B2B Content" report.

Read the full report: bit.ly/45Fuf4O

On August 24, join GTM Partners for The Role of Brand and Demand in a GTM Playbook, featuring #PathFactory's SVP Product Marketing + Research Christine Polewarczyk.

Learn from 12+ #GTM leaders about ROI, category creation, and creating demand.

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📅 Join our transformative webinar on August 17th at 9 am PT / 12 pm ET to learn the secrets of mastering the Total Relevant Market (TRM).

Don't miss this opportunity to unlock your market's potential and set your course for success in 2024!

bit.ly/3rPG6yh

#PathFactory's VP of Revenue Marketing Amy Vosko appeared on the latest episode of @Demandbase 's Sunny Side Up podcast.

Listen in for all things ABM, sales and marketing alignment, and why campaign planning is just as important as personalization.

bit.ly/3nmrG7a