october was our biggest month ever
the thing we changed: we stopped running Atlas like a consumer product. it looks like one; card, app, membership fee. but our top 200 members have more than $1T in combined net worth and our typical member spends ~$1M/yr on cards.
so I started treating it like enterprise sales. built a Claude agent to find members we could be doing more for and started calling them. a few calls ended with a six-figure trip booked through our concierge. a couple ended with the member asking how to invest.
the bigger lesson: there’s a new category forming and I’d call it the super consumer. the playbook for super consumers is enterprise, not consumer. we’re going to see companies that look like consumer companies hit $1B in revenue with tiny user bases. I think that’s exciting.
also, I’ve been pretty passive on here. that’s going to change. my last company’s Series A came through a DM on this app, and so did a lot of our early members. expect more from me on building Atlas, and random ideas on the market.
the thing we changed: we stopped running Atlas like a consumer product. it looks like one; card, app, membership fee. but our top 200 members have more than $1T in combined net worth and our typical member spends ~$1M/yr on cards.
so I started treating it like enterprise sales. built a Claude agent to find members we could be doing more for and started calling them. a few calls ended with a six-figure trip booked through our concierge. a couple ended with the member asking how to invest.
the bigger lesson: there’s a new category forming and I’d call it the super consumer. the playbook for super consumers is enterprise, not consumer. we’re going to see companies that look like consumer companies hit $1B in revenue with tiny user bases. I think that’s exciting.
also, I’ve been pretty passive on here. that’s going to change. my last company’s Series A came through a DM on this app, and so did a lot of our early members. expect more from me on building Atlas, and random ideas on the market.
