Shelly Lucas

@pisarose

Perpetually curious, creative B2B marketer and art lover. Feline-obsessed. All views are my own.

Round Rock, TX shellylucas.com Joined August 2009

2.4K Following 3.8K Followers 24K Posts

Latest posts 5

Shelly Lucas @pisarose Jul 8, 2025

Interesting research from @Gartner_inc: Vendors' personalized content for individual B2B buyers can lead to confirmation bias and work against the unified direction of the buying group. gartner.com/en/newsroom/pr…

www.gartner.com Gartner Sales Survey Finds 74% of B2B Buyer Teams Demonstrate ”Unhealt Almost three-quarters of B2B buyer teams demonstrate "unhealthy conflict" during the decision process, according to new #GartnerSales research.

Shelly Lucas @pisarose Jun 23, 2025

Brands are not built by promotion but also by persuasion. podcasts.apple.com/us/podcast/the…

podcasts.apple.com The Business of Creativity and the Expression of Self Podcast Episode · What Next? · June 21, 2025 · 40m

Shelly Lucas @pisarose Jun 10, 2025

"Endings can be incredibly powerful framing devices. They give us the power to define what something means before we move on. When we skip that step and refuse to mourn, we give away our right to shape the story." conceptbureau.beehiiv.com/p/death-is-our… @ConceptBureauCo

Shelly Lucas @pisarose Apr 17, 2025

Love this: "If you want to get good at AI, get good at doing your job." ~ Robert Rose linkedin.com/video/live/urn… @CMIContent #AI #contentmarketing

www.linkedin.com Thou Shalt Build on Rented Land? | Robert Rose | 16 comments Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on...

Shelly Lucas @pisarose Apr 17, 2025

90% of B2B buyers verify content displayed in Google's AI Overviews by clicking on cited sources, per @trustradius, countering worries about declining click rates. searchenginejournal.com/google-ai-over… @sejournal

www.searchenginejournal.com Google AI Overview Study: 90% Of B2B Buyers Click On Citations New research suggests 90% of B2B buyers click through to cited sources. Here's how this could reshape your approach to content visibility.