Brett Setzer

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@pops51

Lexington, KY Joined July 2009

1.4K Following 4.3K Followers 520 Posts

Latest posts 5

We get $75 million for 10 years from Nike and 15% royalties from UK branded Nike sales which is a gross number so what is the net royalty revenue? Ask Eli and I’m sure he will tell us!!

Rebel Viewpoint Verified account @Rebel_Viewpoint Oct 1

Trending 👀

@OleMissSports and @adidas are close to finalizing a deal to make the sports giant the new apparel partner of Ole Miss Athletics, replacing Nike.

The deal is estimated to be around $200-$300 million over 10 years. 💰

Formal announcement coming soon.

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Brett Setzer @pops51 Oct 2

Good question and only a few chosen ones know!!

Cautiously Optimistic about the Bengals @Tybasiled Oct 1

@pops51 You think UK is even close to the level of those schools? 😂
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Brett Setzer @pops51 Oct 2

If we only knew the true royalty deal and how many cuts are taken?

The Kentucky Logo @TheKentuckyLogo Oct 1

@pops51 I agree it could be better

But supposedly our royalties deal is the best.

And honestly we gotta get our football brand up to get a better deal. Football is where the money is.
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Brett Setzer @pops51 Oct 2

If UK would tell us how much they truly net after JMI takes their cut I will decide in my own mind if it is a good deal. Right now I believe it to be too cheap! UKAA has lost millions in the last 3 years under former leadership $52 million round numbers.

Michael Campbell @kysoupdog Oct 1

@pops51 When UK signed the deal it was the 15th highest deal in the country. However, it was not capped like other schools, nor show only dependent. So every UK logo Nike apparel sold in the world, UK Athletics gets a 15% royalty. It’s a very good deal.
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Brett Setzer @pops51 Oct 1

Penn states recently signed 10-300 with adidas

Ohio state 15 252

Texas 15 250

Michigan 15 173

Kentucky 10/75

Notre dame signed 10/90 in 2014

Who negotiated this deal? JMI and former AD? Seems like we left a lot of money on the table!!