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Karim Kassam

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@professormullet

@ZelusAnalytics. Formerly Jax Jaguars, Minnesota Twins, Duolingo, Pittsburgh Steelers, Carnegie Mellon, Harvard.
Joined December 2011
745 Following 2.5K Followers 330 Posts

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Karim Kassam Verified account @professormullet
I discovered a tell of this magnitude a handful of times while working for teams, fewer than one per season. They’re among my proudest professional accomplishments.

@RyanPaganetti casually dropping this before Week 1 👏🏽👏🏽
Ryan Paganetti Verified account @RyanPaganetti Sep 9
Did this obvious Patriots passing tendency help Seattle wreck their offense in the Super Bowl?

In 2025, when New England used 11 personnel WITHOUT Mack Hollins on the field, in games he played, they passed on 54 of 56 snaps in normal early down situations.

96.4% Pass.

One missing receiver practically told you what was coming.

That situation came up six times in the Super Bowl.

The first four results:

1st and 10: Sack.
2nd and 13: Quick pressure, dumped into the flat for a loss of two.
2nd and 7: Sack.
1st and 10: Sack.

All four possessions ended in punts. None produced another first down after those plays.

Watch the clips. Despite these being early downs, Seattle showed virtually no respect for the run. They attacked with aggressive rushes and pressures.

I can’t prove Seattle identified this specific tell. But this is exactly the kind of edge Mike Macdonald hunts. I will place the odds he knew at 99%.

Multiple people have told me about what he calls the “KGB,” an operation for searching for opponent tendencies and checking his own team for tells.

I think Macdonald is a generational defensive play caller. And this operation contributes to that.

I’ve run my own “KGB” operation for teams I’ve worked for. We were not a remotely good football team with the Raiders last year, but we used several incredibly strong Josh McDaniels and Patriots tendencies to help beat them in Foxborough in Week 1.

Looking back at how the season unfolded, that might have been the biggest upset of the year.

Beyond this personnel tell, McDaniels has a number of extremely heavy passing tendencies from shotgun that we were able to take advantage of. There are other glaring tells that I may share at a later date.

These details matter.

One WR's absence. A 96.4% passing tendency. Three sacks and another loss on six snaps on football’s biggest stage.
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Karim Kassam Verified account @professormullet
Scouting has reinvented itself before. Coaches lugged projectors in the '80s. Traded tapes in the '90s. Moved film to the cloud in the 2000s. Each shift felt uncomfortable — until it was the only way anyone worked.

More change is coming!
John Brice Verified account @JohnDBrice1 Aug 17
How do college rosters get built? What’s key to athletic department alignment? And what’s the role of AI in college football? Inside the Personnel/Recruiting Symposium in Nashville, where college football’s top execs supplied answers. Only @usatodaysports: usatoday.com/story/sports/n…
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Karim Kassam Verified account @professormullet
How fast is Caleb Downs? That's exactly the kind of question AI can answer - and it's what I broke down with @SeifertESPN in this piece. Computer vision is giving data on prospects that teams have never had. Speed is just the beginning.
espn.com/nfl/story/_/id…

@Teamworks
www.espn.com 'It's the new frontier': How AI is pushing NFL draft prep to 'a different level' When a prospect skips NFL combine workouts, teams can use artificial intelligence to project his measurables.
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Karim Kassam Verified account @professormullet
Excited to be at Sloan this week, talking football analytics with @minakimes, @ConnorBarwin98 and @nickcaserio
Teamworks Verified account @Teamworks Mar 5
We're headed back to the MIT @SloanSportsConf! 🔜

Karim Kassam, Vice President, Data Science at Teamworks, is joining Connor Barwin, Nick Caserio, and Mina Kimes on "Setting the Edge: How Analytics are Rewriting Football Strategy."

More details 🔗 sloansportsconference.com/event/setting-…
👤@ConnorBarwin98, @minakimes, @professormullet
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