Profile

Illinois is in the Final Four. And Profile is part of the story.

CNN covered how Brad Underwood used behavioral intelligence and our AI to rebuild his team and recruit a locker room that actually works.

cnn.com/2026/04/01/spo…

Great players don't guarantee a great roster. Understanding how they work together gets you closer.

Steven Pearl at SEC Media Day on Profile at Auburn. #ProfileBehavior

#CALS26 is in the books! Grateful to have joined such an incredible group of people over the past few days in Fort Worth. Thank you to the entire CALS community for welcoming us and creating such a great experience. Looking forward to the next.

You pull a starter in the third. One goes silent. One argues the whole way off.

Same call, two wirings. Handle them the same way, and you lose one of them.

profilebehavior.com

Behavioral data does not just help athletic departments understand their people. It changes how they lead them.

Roger Denny shares how behavioral intelligence drives better decisions, deeper collaboration, and stronger teams.

#BehavioralIntelligence #CollegeAthletics #ProfileBehavior