Prophet's Marisa Muvihill, global head of brand & activation, shares her insights on Twitter's announcement to rebrand to X. forbes.com/sites/robertha…
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What does Twitter’s rebrand to X mean for its value? Rebranding often signals to the market that an organization is moving in a new direction. Hear more about this move from Prophet’s Marisa Mulvihill on NPR’s Morning Edition.
npr.org/2023/07/25/118…
npr.org/2023/07/25/118…
www.npr.org What Twitter's rebranding as X could mean for its value Twitter's been going through an especially rough patch lately. But its brand and tweets are well known. Giving those up as the company transitions to X could be an expensive loss of brand value. Shein's China junket for social media creators revived bad press about working conditions. As an expert on business in the region, Prophet's Jay Milliken contributes his perspectives in the article.
Shein had hoped inviting influencers to tour one of its warehouses would shift public sentiment. Instead, the junket has created another threat to the company's IPO plans trib.al/zK22XswView quoted post on X
How is #CPG impacted by the current economic environment? Senior Partner Mike Leiser shares his thoughts in Bloomberg @business.
Americans are cutting back on personal hygiene products in a troubling sign for the US economy and consumer-focused companies trib.al/OnKR0u9View quoted post on X
Benjamin Moore is using out-of-home advertising to educate consumers on where to find its paint. Read the full Digiday article: digiday.com/marketing/benj…
#ooh #digitalads #marketing
digiday.com Benjamin Moore is using OOH near big-box retailers to say their paint isn't there, encouraging... The 140-year-old paint brand wants to make sure people know that it is only available at local retailers. #ooh #digitalads #marketing