Rishad Tobaccowala

AI is like hydrochloric acid, burning through all the containers of the past. The differentiator won't be technology traits, but human ones. Agents care about outcomes, not process, and today's silos make no sense to them. By the end of the decade, much of your talent will sit outside your walls.

See what I, along with the rest of the Frontier CMO community, am predicting for 2027 on Think with Google.

business.google.com/us/think/futur…

If you do one single thing today please read this post from Ethan Mollick the author of the new book on AI called Co-Existence and the writer of the One Useful Thing Substack

If you are wondering what the potential of AI is and whether it is over-hyped this will answer some of those questions

oneusefulthing.org/p/fable-52-and…

How to recognize and cure SDD

Self-Defeat Disease

A case can be made that most successful individuals, institutions and nations are rarely defeated by others but find ways to defeat or weaken themselves to enable their own withering and dissolving.

rishad.substack.com/p/self-defeati…

Fearful and anxious about your career in an AI age.

Self-Audit for Self-Agency

4 exercises to set you free

rishad.substack.com/p/self-audit-s…

The Future does not fit in the Containers of the Past.

Most organizations are designed for yesterday versus today.

Rethinking Organizational Design.

rishad.substack.com/p/rethinking-o…