Robin Lobo

ANNOUNCING LUMIAN

We raised $3 million to rebuild how Amazon brands are run in the age of AI.

Faster. Better. For a fraction of what traditional agencies charge today.

Bold claim? Let me prove it.

RT + comment “LUMIAN” and I’ll get our latest AI agent to do a FULL AUDIT on your listings.

Amazon says FBA fees are going up 19 cents a unit in 2027.

19 cents is the average across everything Amazon ships. Almost nobody pays the average.

If you sell a small product priced over $50, your fee goes up 70 cents. If you sell TVs or rugs, your fee goes down.

Why the difference? Big bulky products are the one category where Walmart and Wayfair can deliver as well as Amazon. Small products have nowhere else to go.

So Amazon raised fees where sellers are stuck and cut them where sellers have options.

Don’t look at the average. Look up the number for your own products.

Wow. These guys called it in May.

ran a 6 minute mile once. been telling people I'm a 2:37 marathoner ever since

Amazon just quietly admitted 63% of its on-store display impressions were never seen by a human

Here’s what happened:

Starting Jan 1, amazon only counts a display impression once the ad actually renders

Until now it counted the second the ad started downloading

The best part is that Amazon says advertisers in testing saw ROAS go up and they're positioning this as an inprovement in sales

lol

ROAS = sales / spend

Same ads, shoppers, sales, same bill

If you run display on amazon, do 2 things:
1) Get it in writing whether CPMs are getting repriced. if CPMs go up 2.7x, nothing improved
2) Screenshot your 2026 benchmarks. CTR is about to look 2.7x better overnight and your team will think they’re geniuses

The company selling the ads shouldn’t be the only one grading them.