What if your next best salesperson was an ad? AI is making it possible for people to ask questions and compare products right inside an ad. At Horizon Media, we're focused on making those interactions useful and measurable. Because a great ad should help people make better decisions! adweek.com/sponsored/the-…
Bob Lord
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President, @HorizonMedia Holdings | Board Member & Advisor | Technology, Marketing & Media | Former @IBM, @AOL & @WeAreRazorfish | @HarvardHBS Fellow
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Video podcasts are having a moment! But let's not forget the power of audio. As Horizon Media's Maria Tullin points out, more formats mean more ways for brands to connect. The opportunity isn't chasing what's new. It's understanding how people want to engage and meeting them there. adexchanger.com/ctv-roundup/vi…
AI makes creating content easier than ever. So why does so much of it sound the same? At Horizon Media, we're using AI to give our teams more room for original ideas and creative thinking. Because when everyone has the same tools, having something worth saying is the real advantage. cnn.com/2026/10/18/tec…
Who says you need a destination to explore? Our research with Snapchat and eye square found that 70% of consumers enjoy browsing maps without one in mind. That's a huge opportunity for brands to turn everyday curiosity into real-world discovery. Great work by the Horizon Media team! finance.yahoo.com/media-advertis…
What happens when tech companies start doing the work of ad agencies? We get to rethink what agencies can be! At Horizon Media, we're building an open ecosystem that brings great tech and talent together. AI is changing what agencies can do. Now let's show what's possible. adage.com/technology/ai/…