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Bob Lord

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@rwlord

President, @HorizonMedia Holdings | Board Member & Advisor | Technology, Marketing & Media | Former @IBM, @AOL & @WeAreRazorfish | @HarvardHBS Fellow
New York, USA linkedin.com/in/rwlord/ Joined May 2008
3.5K Following 28K Followers 5K Posts

Latest posts 5

Bob Lord Verified account @rwlord
What if your next best salesperson was an ad? AI is making it possible for people to ask questions and compare products right inside an ad. At Horizon Media, we're focused on making those interactions useful and measurable. Because a great ad should help people make better decisions! adweek.com/sponsored/the-…
www.adweek.com The Ad Is Now a Conversation As conversational ads become sales channels, marketers need to prepare so they can stay ahead and tap into the opportunities they bring.
Bob Lord Verified account @rwlord
Video podcasts are having a moment! But let's not forget the power of audio. As Horizon Media's Maria Tullin points out, more formats mean more ways for brands to connect. The opportunity isn't chasing what's new. It's understanding how people want to engage and meeting them there. adexchanger.com/ctv-roundup/vi…
www.adexchanger.com Video Podcasts Are Hot, But Don’t Abandon Audio, Says Horizon Media’s Maria Tullin | AdExchanger As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy.
Bob Lord Verified account @rwlord
AI makes creating content easier than ever. So why does so much of it sound the same? At Horizon Media, we're using AI to give our teams more room for original ideas and creative thinking. Because when everyone has the same tools, having something worth saying is the real advantage. cnn.com/2026/10/18/tec…
www.cnn.com Even LinkedIn is getting tired of your AI-written posts | CNN Business LinkedIn is upping its fight against generic, low-quality AI posts on its platform.
Bob Lord Verified account @rwlord
Who says you need a destination to explore? Our research with Snapchat and eye square found that 70% of consumers enjoy browsing maps without one in mind. That's a huge opportunity for brands to turn everyday curiosity into real-world discovery. Great work by the Horizon Media team! finance.yahoo.com/media-advertis…
finance.yahoo.com Horizon Media, Snapchat, and eye square Reveal New Research Showing How Maps Are Evolving from... For decades, maps have helped people get from Point A to Point B. Today, they are increasingly becoming places to discover what comes next.
Bob Lord Verified account @rwlord
What happens when tech companies start doing the work of ad agencies? We get to rethink what agencies can be! At Horizon Media, we're building an open ecosystem that brings great tech and talent together. AI is changing what agencies can do. Now let's show what's possible. adage.com/technology/ai/…
adage.com AI creative platforms are moving into agency territory—inside Runway’s push into advertising The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it’s just one part of a new crop of startup marketing tools.