Ryan

I sat down with Iman Gadzhi's former Head of Content (5+ years).

In this clip, Tristan Kermode outlines the fastest way for anyone to build a personal brand from zero.

Best person to listen to:

I recently had a content consulting call with @TraderMorin, and less than 24 hours later, he gained +15,000 followers on 𝕏.

Trust me, you'll want to save this post.

Here's how to actually f*cking hack the 𝕏 algorithm, plus the specific strategies we used:

(and no, this isn't luck. I just started my personal account and gained +11,000 followers in the last 38 days)

Context

- The team @aiedge_ and I have been working with Morin since ~5k followers (recently he hit 30k). He is a direct creator in our network

- 3 months ago, he launched his YouTube and already has several videos with 50k+ views (using his 𝕏 momentum to bootstrap channel growth)

- Morin's niche: order flow crypto trading + implementing AI systems in financial markets (extremely niche)

- Morin's brand is built on REAL substance by being an excellent financial analyst, and his social growth is due to him and his execution

Crafting the brand + initial audit

- Morin's expertise is extremely niche and has a relatively low TAM. It quickly became clear that our #1 priority needed to be expanding his top-of-funnel content to appeal to a broader crypto/finance audience

- His brand was initially anonymous. He started showing his face, which unlocked new video content formats. This instantly gave him 10x more authority than 99% of other undoxxed finance bros

- Because he's in a small niche, we needed to get very clear on his bio/branding so followers could convert (his profile became his sales page)

- We identified that we needed to start tapping into his authority: 4+ years trading, actually profitable with receipts, livestreams, etc.

Content pillars

- TOF content: Introduced broader AI finance content (TradingView MCP, Claude, etc.) that tied back into his authority as an order flow trader. To this day, still his most viral YT content

- MOF content: Trading education, showcasing his systems, livestreams

- BOF content: Showcasing his 1-on-1 education, profitable students, private community

- 𝕏 articles: Lessons he's learned, AI systems, etc.

- Chart analysis: His most viral posts. Live chart analysis + annotations. Important part: his analysis was actually correct - leading to a high follower conversion

- Video breakdowns: Real-time market analysis video breakdowns

Creating content

- Spent several days building a solid recording studio. Lighting, camera, angles.

- Packaging content: 90% effort into title, hook, thumbnail, viewer payoffs/loops & CTAs

- Only speaks about things he actually knows.

Niche tips

- Finance/crypto is all about network and reputation. Morin protects his reputation, doesn't sell garbage, and focuses heavily on curating high-quality connections with other analysts.

- Finance moves fast. Morin covers the hottest topics daily. Every single day, people need to know what the next play is.

- When there isn't any alpha to share, he stays quiet. It's better to sit things out than to be consistently wrong in this niche. He is a high-probability trader.

- He is likable, personable, and well-presented on camera

Morin is a perfect example of going from 0 to building a life-changing personal brand. And he did it fast.

Huge congrats to @TraderMorin. This is because of him. 99% of people wouldn't execute, step outside their comfort zone, and put in the effort to bring these results to life.

If you're curious about financial markets, he's worth a follow!

I still think copywriting is the #1 creative skill to learn in 2027 and beyond.

Because, really, good copywriting is just good thinking.

If you can write clear thoughts, you can blow up any brand, sell any product, on any social platform.

AI can generate words. But it can't do the thinking for you and that's why I remain so bullish on writing.

You should be racing to build your personal brand.

In the AI era, distribution is one of the few moats left, and the window is closing.

Playbook on how to build a unique brand that reaches millions (from zero):