durable, high quality revenue in agentic commerce can only come from a foundation of trust. consumers are still early in that journey. a few weeks ago, we may have thought emoji reactions and read receipts were enough, but the world is changing quickly! it’ll be interesting to see the brands, features and consumer experiences that ultimately win the trust wars.
1/ @simrangsuri and I spent months on a consumer AI report. One of the clearest findings: word of mouth from friends and creators drives how people discover AI, while paid marketing barely moves the needle. That got me thinking about personal agents 🧵View quoted post on X
