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🚨Out now in PNAS! The first ever (we believe) large scale RCT + field experiment on the performance effects of AI Personalization!
🚩 In a preregistered randomized experiment,
🚩 We paired 1,258 participants with AI agents prompted to exhibit varying levels of the Big Five personality traits.
🚩 These human–AI teams produced 7,266 display ads, evaluated by 1,168 human raters, and a field experiment on X with ~5M impressions.
🚩 In a preregistered randomized experiment,
🚩 We paired 1,258 participants with AI agents prompted to exhibit varying levels of the Big Five personality traits.
🚩 These human–AI teams produced 7,266 display ads, evaluated by 1,168 human raters, and a field experiment on X with ~5M impressions.