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Sonal Chokshi

Verified account a16z Frontier

@smc90

strong bias for makers materials process. I heart art + tech❣️ EIC a16z Frontier; Editor in Chief a16z + podcast showrunner 2014-2022; former WIRED, Xerox PARC
917-area/9-zip code sonalchokshi.org Joined March 2008
14K Following 38K Followers 37K Posts

Latest posts 5

Sonal Chokshi Verified account @smc90
I also strongly agree w Bri here -- and wrote about a similar trend, too <posting as article here in next tweet> -- bc curation becomes even more important than creation now

x.com/briannekimmel/…
Brianne Kimmel Verified account @briannekimmel Oct 27
Prada’s latest campaign is a good reminder that the best marketing teams are curators of creative talent.

They hired legendary animator John Pomeroy who worked on Charlotte’s Web, Beauty and the Beast, dozens of the classics.

It feels familiar and nostalgic because it is.
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Sonal Chokshi Verified account @smc90
Yes yes, so on that Prada campaign led by animation director John Pomeroy -- it's not just about sharing the process in an age of AI, but the hand-drawn; I talked about this trend as analog-becomes-digital-becomes-analog- becomes-digital earlier this year too:
x.com/StreetFashion0…
Outlander Magazine Verified account @StreetFashion01 Oct 27
Prada’s new campaign! They hired Legendary ex-Disney artist John Pomery and even used his process sketches in the campaign🥹
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