Snippet Digital

Does Reddit Still Matter for AI Search?

Reddit citations in ChatGPT dropped 86% in August.

So Reddit is dead for AI SEO, right?

Not quite.

We spent the last few weeks looking at what ChatGPT actually retrieves before producing an answer.

A few interesting findings:

• ChatGPT is still fetching Reddit heavily, even when it doesn’t cite it.
• For some queries, it searches up to 10 years of Reddit threads.
• In one test, 84 of 221 pages fetched were Reddit, yet 0 Reddit citations appeared in the final answer.
• In another, 48 of 71 pages were Reddit and Reddit received 6 of 8 citations.
• Reddit still appears in 87.8% of Google’s US forum results.

The takeaway?

Citation visibility ≠ influence.

Reddit hasn’t disappeared from AI search. What’s changed is how we should measure its impact.

We broke down the data, network traffic and what this means for brands here-

Read article: snippet.digital/blog/reddit-se…

hi

We did not "optimise for AI". We optimised for search. AI followed.

Just published our full AI SEO strategy. Everything we tested on our own brand, what worked, what did not, and the honest truth that nobody has cracked this yet.

snippet.digital/blog/ai-seo-st…

@TwitterSupport Our co-founders account got suspended for no reason. @suganthan

Appealed and waiting 4 days for an answer? Can you help please.

My CEO asked me to thank you on his behalf: "Please pass on my thanks to the SEO company, everyone thinks that they did truly kickass work. We are very grateful - they gave us so many interesting and authentic ideas and also clearly called out areas where we were just being dumb.