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Steve Schale

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@steveschale

FloridaMan (& now part-time WNC Man) Political Hack 08/12/20 POTUS vet. Passions: @acypl @driveftf @EpilepsyAFLA Long suffering Jaguars & WhiteSox fan #DUUUVAL
Tallahassee, FL stevenschale.com Joined February 2009
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Steve Schale Verified account @steveschale
Was thinking about my buddy @bsfarrington this morning and was reminded of a very personal story.

Hurricane Matthew was barreling towards North Florida, almost 10 years ago to the day. My then 82-year old stepdad was splitting time between Oregon and FL - but as the hurricane was about 24 hours away, my mother calls me with urgency - Joe is getting on a plane and coming home, and he wants to ride out storm at the marina.

So I get in my car to meet him at airport in JAX. Yes, he wants to ride out the storm at the marina he built - and my job from Mom is to convince him to not do that (meaning I too won't be riding out a possible Cat 4 or 5 direct hit).

In my drive over, Brendan calls. He is also on an empty east bound I-10, driving 3 hours into darkening skies going to cover the storm. I am worried for Joe, worried for myself at the prospect of riding out this storm in a small first floor condo at the marina, and he talks to me pretty much the whole way over.

Get Joe at airport on one of last flights in & we head for St. Aug and marina. He still wants to stay there. As squalls are coming in, he and I walk every dock, tie down everything untied (his team had already done most of the work), and I finally convince him as we watch a squall pushes the wind meter towards 70 that we need to leave and take refuge at a friend who lived 3-4 miles from the coast.

Brendan calls - he's at a hotel nearby and offers to comes over for dinner, and knowing that my stepfather (and me) are highly stressed, he spends several hours with us doing highly entertaining and distracting Brendan things, letting Joe relax.

The next morning, once it was clear the eye would miss us but very much in the worst of it, we headed back to marina (talking our way through road blocks & having no business on the road). Damage yes, some boats we had to re-tie, but marina had survived the high tide

Brendan, after reporting on the damage downtown where flooding turned the old city into a swimming pool, comes to the marina and sits down again with Joe as the weather finally calms.

They talked for an hour about the anxiety of having your entire life's work in the hands of God in a storm like this. I had never heard my stepfather vocalize it as clearly as this. Brendan created a space for Joe to say all the things that I knew he feared each and every time we saw a hurricane warning.

Brendan later asked permission from me and joe to write about it - both if joe was willing to take an off the record convo on, and if I was ok with my friend writing about my stepdad.

I long found it to be one of those moments where his innate humanity also allowed him to uniquely tell a story that many never would have considered.

And for stepdad, a chance to finally off-load decades of stress about the one thing he could do nothing about.

floridapolitics.com/archives/22401…
floridapolitics.com Marina owner post-Matthew: Dodged a bullet? No, it dodged us Marina owner Joe Taylor has a different take on whether Florida dodged a bullet during Hurricane Matthew. "We stood still. It dodged us. But we're
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Steve Schale Verified account @steveschale
I swear 75% of what’s wrong with our politics is influence commentators on the extremes of both sides who have no never gotten anything done - winning an election, changing public policy, literally anything - who are all monetarily incentivized to be extreme and destructive.
13 replies 41 reposts 165 likes 6.1K views View on X
Steve Schale Verified account @steveschale
Going to try to finish mine today/tomorrow, but @DebbieforFL is spot on—>
Debbie Mucarsel-Powell Verified account @DebbieforFL 3h
After days of reading assessments of why Florida didn’t turn blue, and while teaching a graduate class analyzing electoral dynamics, a few things are clear.

Florida had an incredibly strong, diverse slate of Democratic candidates. And we’ve had outstanding candidates for years.

But you can have the BEST candidate for the moment and still face nearly impossible odds when the political infrastructure is broken.

No sustained voter registration program, no serious statewide turnout operation, little investment, and no united coalition of elected Democrats supporting those willing to run. Add voter suppression laws and partisan election officials, and the obstacles are enormous.

Georgia and Texas didn’t become competitive overnight. It took YEARS of organizing, investment, and national attention.

Let’s recognize the extraordinary people who step up to run under these conditions. Every candidate, win or lose, builds the foundation for the next.

Many of us, people you don’t know or hear about, have been quietly building that strategy behind the scenes. But it has to be better coordinated.

2028 is an enormous opportunity for Florida. But winning requires more than great candidates. It requires building the political infrastructure to get them across the finish line.

We can do this, but we need to think bigger, learn from GA and TX, and work together. news.wfsu.org/state-news/202…
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Steve Schale Verified account @steveschale
Should also be the case when influencers are paid to specifically influence Congressional or state-level legislation.

If you are being compensated to impact an outcome, policy or electoral, should be disclosed
Alex Bruesewitz 🇺🇸 Verified account @alexbruesewitz 22h
The online influencer ecosystem has drifted far from its roots. What began as largely ideology-driven has become almost entirely financially driven.

For most of the past year, I’ve been calling for the FTC to update its guidelines so that paid political content faces the same disclosure requirements as paid promotions of commercial products: clothing, food, cosmetics, or anything else.

Right now, if someone is paid to support or oppose a candidate or political issue online, no disclosure is required.
It’s time for that to change.
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