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I spent a week with Rox Codes (yes that's a made up name). His past lives include:View quoted post on X
- being MrBeast's "software guy"
- building the first automated clipping software and Youtube thumbnail testing before Youtube
- accidentally becoming a famous Twitch streamer after streaming himself coding as an productivity hack
- travelling the world as an indie hacker with Peter Levels and friends
Now he's the CEO of Flightcast, a podcast hosting software company. I couldn't think of anything more boring to work on, but he seems to love it. Getting to be the best at something, to invent when your competitors are dinosaurs, and to build for people you care about is it's own satisfaction.
I wrote for @sfalexandria_ about how he's the best salesman I know, how he deals with sadness, and what keeps him going.
sfalexandria.com/posts/roxs-ten…
Matt Farley is the most prolific singer-songwriter of all time. He's written over 26,000 songs and makes $200k/year off music streaming royalties.View quoted post on X
He's also:
- made 18 movies
- written 5 books
- been profiled by NYT and Wired
He's best known as "The Poop Song Guy". I watched him perform live at "Burp. Fest" and he opened with "Diarrhea Bounce Back". "Experts have declared that Matt Farley is a genius." is something I can only say with quotes, because he tweeted it himself.
I spent a week with him in suburban Massachusetts, going on a 15 mile "epic walks", attending his homeschool kids talent show, and listening to his greatest hits over 5 hours of car rides, with him pausing to explain his "genius" every other minute.
I've never been more inspired by anyone. Just by being himself, he's given me more confidence in my ideas and what could come from putting them out into the world. He's independently discovered and embodied "do things that don't scale" and "ramen profitability" without reading Paul Graham.
We talked about creative exhaustion from AI, how inspiration is everywhere, "reverse stealing" to promote his music before the internet, and why artists fake being sad for attention.
I wrote for @sfalexandria_ on how and why he puts in such an overwhelming amount of effort into his creative process.
sfalexandria.com/posts/matts-ge…
This illustrates the challenge with personal agent unit economics.
It’s hard to play the game without a powerful patron in either venture dollars or lab partnerships.View quoted post on X
