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Ken Adamo

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@thefreightnerd

Father of Four Boys | Histogram Aficionado | Ohio State MBA | Freight Obsessed | Poisonous Nut Enthusiast | Opinions are my Own
OH-IO Joined October 2009
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Ken Adamo Verified account @thefreightnerd
If your brokerage is deploying digital freight matching at scale, it can be an extremely powerful tool for gauging market tightness and anticipating spot rate shifts.

I鈥檒l go one step further: it may be my favorite new input into pricing strategy and execution.

Monday was rough, and the DFM data backs it up. Our completed match rate was only 9.4% for the day, compared with 11.7% the Monday prior, a 230bp drop.

Match rates have climbed steadily throughout the week and are now trending near 20%. Some of that is day-of-week effect, but most of it reflects the market catching up and softening as the week went on.

We're still figuring out the best way to utilize this data algorithmically, but I can see it being a powerful flywheel and feedback loop at scale.
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