Christopher Ross

Finally shipped the new site. 19 years on WordPress and I still find relaunching my own site harder than client work. If we've worked together — not looking for a puff piece, just honest feedback: g.page/r/CewWYdMRGUuY…

WordPress keeps losing the 'which CMS' debate and keeps winning the install. Shopify, Webflow, and Squarespace are fine tools. None match the plugin ecosystem or two decades of answers already online. What would you switch to if it vanished tomorrow?

Completion rate is the participation ribbon of corporate training. Honestly, I say that affectionately. But the thing your managers actually want to know, after the course closes, is whether anything changed on the floor. That number is harder to get.

Your website is probably the last place a local customer finds you. Google Maps, your Business Profile, maybe a directory or two, that's the real path. A gorgeous site with no local footprint is a billboard in your basement. Does yours have a footprint?

Quiz scores measure quiz-taking, honestly. I've built enough training programs to say that out loud. Completion percentages are still the main success metric in most corporate training. Somebody should fix that.