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Thomas Moen

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@thomasmoen

AI for DTC marketers. Selling online since 1999. Co-host of AI DTC WTF with @andrewfoxwell. Moen & Co, Oslo.
Oslo, Norway thomasmoen.com Joined August 2007
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Thomas Moen Verified account @thomasmoen
I've been selling online since 1999. Now I test AI on real DTC marketing every week.

3 things that actually work for me:

1. Let AI interview you before a big decision.
2. Give it your best emails first, then ask for plain language.
3. If your store converts below 1%, fix the store before buying traffic.

More on AI DTC WTF with @andrewfoxwell.
Thomas Moen Verified account @thomasmoen
Governance sounds like an enterprise word, but small teams need it more. With no compliance department, the guardrail is whatever you set up yourself: named agents, clear scopes and a log of who changed what.
riya Verified account @riya_mishra007 Oct 13
Anthropic and India's HCLTech announced a partnership on October 12 focused on enterprise adoption of agentic AI.

the important question for businesses isn't only what AI agents can do.

it's how teams deploy them securely, govern their actions, and know when they fail.

enterprise AI needs trust as much as capability.
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Thomas Moen Verified account @thomasmoen
Good one. This is also the kind of check I'd hand to an agent every week: find everyone holding an unused code and flag the flows that never remind them.
I’ve worked with over 500 businesses on their email and SMS marketing.

These are the 3 Klaviyo fixes I’d make first in any account. Each one takes about 10 minutes.

They all come back to one idea:

Your non-buyers already have a discount code. They just haven’t used it yet.

So keep reminding them.

Split every campaign into buyers and non-buyers

Create two segments: 120-day engaged buyers and 120-day engaged non-buyers.

Send a different version of every campaign to each one. Non-buyers get the welcome discount. Buyers don’t.

You’ll usually see revenue split roughly 80/20. About 80% comes from buyers and about 20% from non-buyers.

That 20% is the number I watch. It tells you if your email marketing is actually turning subscribers into first-time customers.

Put a conditional split at the top of every flow

“Placed Order zero times over all time.”

Never ordered → every email includes the welcome discount.
Already ordered → no discount.

Bonus: in your abandoned cart, checkout and browse flows, split again based on the product they were looking at. Emails about the exact item they left behind convert better.

Build a sign-up form for people who’ve already signed up

Create a segment of people who are subscribed but haven’t purchased.

Then show them a flyout that reminds them of the discount they already have.

Bonus: make the button an auto-apply link, so the code is already applied at checkout.

Do all three this week. Then check how much revenue your non-buyer segment brings in next month.
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Thomas Moen Verified account @thomasmoen
Context is the real asset in an agent setup, not the model. Keep it in plain files every agent can read and write, and switching tools stops meaning starting over.
Bryant Verified account @bryantheden Oct 13
One thing that gets frustrating when using multiple AI tools is having to explain the same context over and over again

Your project notes, past conversations and decisions end up scattered across different apps, even when they’re all part of the same workflow

That’s what Ditto V2 is trying to solve with shared memory across AI tools. Connect Claude, Claude Code, Cursor, Codex, Grok and other MCP clients, then bring in previous conversations or notes from ChatGPT, Claude, Notion and Obsidian so useful context can carry over between tools

You can control what each message is allowed to access and export your memory through Memory Passport as a signed file that others can verify

Getting started requires no payment card, and new accounts receive $1 in credit. Connect GitHub or Google Workspace within the first 14 days to earn an additional $2 for each, with other eligible apps adding $1 each, up to $5 in total

Try it at heyditto.ai @heydittoai
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