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I was invited to recreate the iconic 1995 "Old Glory Insurance" skit from @nbcsnl.
Correction: I invited myself.
Because a 1995 robot insurance commercial desperately needed a 2026 update.
Back then, the joke was that robots were coming for us and nobody would insure against it.
Thirty years later, @koop_ai has helped pioneer the robot insurance category, risk-controlling and insuring roughly a quarter of the U.S. robotics market.
That gave us a front-row seat to something nobody had quantified before: what actually makes a robot risky, and what makes it trustworthy?
Today we're putting the data behind that question out into the world.
IN BOTS WE TRUST 2026 is the culmination of five years of underwriting robots in the real world, and our attempt to give the robotics industry a shared, quantifiable way to build and prove trust. 392 companies. Five years of quotes, policies and claims. Hundreds of thousands of data points. One question: can we trust the robots?
The answer might surprise you.
P.S. More importantly, how did we do with the skit?
Correction: I invited myself.
Because a 1995 robot insurance commercial desperately needed a 2026 update.
Back then, the joke was that robots were coming for us and nobody would insure against it.
Thirty years later, @koop_ai has helped pioneer the robot insurance category, risk-controlling and insuring roughly a quarter of the U.S. robotics market.
That gave us a front-row seat to something nobody had quantified before: what actually makes a robot risky, and what makes it trustworthy?
Today we're putting the data behind that question out into the world.
IN BOTS WE TRUST 2026 is the culmination of five years of underwriting robots in the real world, and our attempt to give the robotics industry a shared, quantifiable way to build and prove trust. 392 companies. Five years of quotes, policies and claims. Hundreds of thousands of data points. One question: can we trust the robots?
The answer might surprise you.
P.S. More importantly, how did we do with the skit?
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