tobi lutke

Shopify

@tobi

Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist.

Canada changelog.shopify.com Joined January 2007

2.3K Following 522K Followers 10K Posts

Latest posts 5

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tobi lutke @tobi Jan 20

Yea that was a fun one.

Thank you for celebrating the glory of entrepreneurship, David.

David Senra Verified account @davidsenra Jan 18

My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify.

0:00 Companies as Social Technology
5:27 The Value of Reading Books: Cheat Codes for Life
7:28 Post-IPO Crisis: Cosplaying as a CEO
7:54 Competition vs Rivalry: The Power of Healthy Competition
16:02 COVID as a Turning Point: Rebuilding the Executive Team
18:21 Hiring Founders: Building a Team of High-Agency People
26:49 Shopify OS: Engineering the Company from First Principles
36:48 Compensation Innovation: Giving Employees Full Agency
40:41 The Psychology of Identity and Affirmations
48:43 Differentiation Over Perfection: Making It Your Own
50:31 Context Podcast: Documenting Decision-Making
1:26:36 The IPO Decision: Going Against Silicon Valley Orthodoxy
1:35:08 Building a Company Worth Working For
1:41:50 Hiring for Spikiness: Finding Non-Conformists
1:48:28 Office Design Philosophy: Creating Space for Excellence
1:58:54 Video Games as Business Training: StarCraft Lessons
2:07:06 AI Revolution: 2026 and Beyond
2:11:44 Focus on Craft: The Unquantifiable Elements of Excellence
2:21:08 Survivorship Bias: The Importance of Entrepreneurial Exposure
2:23:22 Closing

Includes paid partnerships.

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tobi lutke @tobi 5h

Tell your agent to be more like Alexis' one!

Alexis Ohanian 🗽 Verified account @alexisohanian 2d

My agent is buying a LOT more from Shopify-powered stores. Not investment advice, but if I were running an e-commerce business that didn’t support agentic commerce, I’d feel like I was making a big mistake.
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tobi lutke @tobi 1d

It works

Steve Ruiz Verified account @steveruizok Oct 31

good prompt "find all of the implicit state machines in my app"
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tobi lutke @tobi 1d

more true than ever

tobi lutke Verified account @tobi Jul 16

A huge amount of the Anti-AI code sentiment massively overestimates the quality of human code outside of a very small set of open source and high quality company codebases. Human Slop is everywhere and can trivially be improved on by any opus level model.
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tobi lutke @tobi 2d

This I can get excited about

Build Canada Verified account @buildcanada 2d

New (amazing) cabinet directive:

For every $1 in regulatory costs a new rule adds, regulators must cut $2 elsewhere. 👏

They’ll also have to test new rules for competitiveness, default to national or international standards, and review rules regularly.

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