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@tonafba

Founder and CEO | @hubfluenceio
The #1 TikTok Affiliate Outreach & Management Platform
7 Days Free ๐Ÿ‘‰๐Ÿผ hubfluence.io Joined June 2020
114 Following 6.8K Followers 18K Posts

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Tona ๐Ÿš€ Verified account @tonafba
The day is officially here...

@hubfluenceio is officially live

You can sign up below & get started with affiliate outreach campaigns for your TikTok Shop brand

If you're new to Hubfluence, we're a creator outreach tool so you don't need to hire a VA or manually send out creator invites one by one
4 replies 1 reposts 13 likes 2.9K views View on X
Tona ๐Ÿš€ Verified account @tonafba
Your creator program should feel more like a community and less like a cold email list.

Most brands communicate with affiliates when they want something.

Post this product.
Join this campaign.
Here is your sample.
Here is your commission.

Then silence...

That is NOT a relationship.

The best creator programs stay in touch with their creators between campaigns and give affiliates a reason to remain involved.

Share what content is working. Announce new products. Send campaign updates. Reward top performers.

Give creators early access to launches. Make it easy for them to ask questions and understand what the brand wants.

That is where we see tools like Hubfluence becoming more than an outreach platform.

Email and TikTok sequences can handle structured communication, Creator Segments can separate VIPs from inactive affiliates, Contests can reward performance and Discord, Whatsapp and Lark integrations can help brands maintain the actual creator community.

The goal is not to message creators more.

It is to make working with your brand more valuable than working with everyone else.

That is how you get creators to stay around and produce more content naturally.

Remember: the goal is to get your current creators to be die-hard ambassadors for your brand. Reward and treat them like so...
Tona ๐Ÿš€ Verified account @tonafba
Your best TikTok Shop creator might be making more money for you on Amazon than on TikTok.

A creator posts a video, someone discovers the product, but instead of checking out inside TikTok Shop they open Amazon and search for the brand.

TikTok gives the creator little or no credit for that purchase.

The problem: if you only judge affiliates by TikTok Shop GMV, you can end up cutting creators who are actually creating demand somewhere else.

We see this become especially important for established brands that already have strong Amazon distribution. A creator does not need to own the final click to be valuable.

The same TikTok content can drive:
- Amazon searches
- Branded search volume
- Marketplace purchases
- Repeat purchases from customers who discovered you on social

This is why we built Amazon halo-effect tracking into Hubfluence.

We want brands to be able to look at creator activity alongside Amazon performance and understand the broader impact their affiliate program is having.

Because the question should not only be:

โ€œHow much TikTok Shop GMV did this creator drive?โ€

It should also be:

โ€œHow much demand did this creator create for the brand?โ€

That can be a very different number.
Tona ๐Ÿš€ Verified account @tonafba
If you run a DTC brand on Shopify and you're not using this tool to recover lost sales, you're leaving money on the table.

And at this point, it's kind of stupid that you aren't already.

Here's why:

Every day, customers visit your store, add products to their carts, ask questions, and leave without buying.

Others want products that are out of stock or are waiting for a discount before pulling the trigger.

Most brands just let those customers disappear.

But what if you had an sales rep working 24/7 to bring them back?

That's basically what this integration does.

It's a Shopify app that uses AI to engage customers through live chat, voice conversations, and personalized messages using your own images and videos.

It can help you:
โ†’ Recover abandoned carts
โ†’ Re-engage customers when products are back in stock
โ†’ Offer personalized discounts and upsells
โ†’ Answer product questions and help close sales
โ†’ Turn existing traffic into additional revenue without hiring another salesperson

And here's the best part...

There's no upfront cost.

This integration operates on a rev-share model. They make money when they help you make money.

Brands in the CPG and beauty space are increasingly investing in AI-powered sales and retention tools for exactly this reason.

You already paid to acquire the customer.

Why wouldn't you try to maximize the revenue from that traffic?

If you're running a Shopify store, it's worth checking it out here: zobi.com/r/hubfluence