TopRank Marketing B2B

@toprank

B2B Marketing Agency on a mission to help B2B brands become the best answer for their customers with integrated content, influence, search & social.

Minneapolis, Minnesota toprankmarketing.com Joined April 2008

1.3K Following 36K Followers 31K Posts

Latest posts 5

TopRank Marketing B2B @toprank 14h

93% of B2B marketers rate their influencer programs effective (2027 B2B Influencer & Creator Marketing Report).
5 outcomes B2B brands get from influencers, with data: tprk.us/3CNmJvD
#B2BMarketing #InfluencerMarketing

A person is holding a smartphone and standing in front of a wall displaying numerous digital screens with various images and icons, including social media elements and video thumbnails. The atmosphere suggests connectivity and technology.

TopRank Marketing B2B @toprank 3d

🦃 One interview, 10 assets.

72% of very effective influencer programs are always-on vs. 27% of all others. See how to slice one expert conversation into a month of content: tprk.us/3WSKyvE
#B2BMarketing #ContentMarketing #InfluencerMarketing

Two people sitting at a round table with plants in the background, recording a podcast. One holds a smartphone, and the other speaks into a microphone. A laptop and coffee cup are on the table.

TopRank Marketing B2B @toprank 5d

“They might have 8,000 followers on LinkedIn. It doesn’t matter, because they are able to inspire trust with the right people.” @leeodden, TopRank CEO, on choosing B2B creators, via @net_influencer: tprk.us/3WoSXH7
#B2BMarketing #InfluencerMarketing

www.netinfluencer.com TopRank Marketing's Lee Odden: Choose B2B Creators For Trust, Publish For AI Discovery, Stay... "There’s no visibility without credibility, without trust, without influence, says Lee Odden, CEO of TopRank Marketing. This perspective reflects his read of B2B discovery, where buyers and answer...

TopRank Marketing B2B @toprank Nov 4

83% of B2B brands are running, building or planning an influencer program.
Very effective programs are nearly 2x as likely to co-create podcasts with creators (37% vs. 19%) & 53% pair creator posts with paid media.
6 tactics: tprk.us/495Tiko
#InfluencerMarketing

TopRank Marketing B2B @toprank Nov 2

The B2B marketing metrics we track and the way we interpret them need to evolve alongside the buyer.

❓ Which number in your current report feels like it belongs to the old playbook?

Understand the metrics that matter: toprankmarketing.com/blog/b2b-marke…
#MarketingMeasurement #B2BMarketing