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Here’s an Apple secret:
Success comes from culture, not technology.
Like many at Apple, I worked for many years under John Brandon, our longtime head of sales. He had his “Top Ten Rules for Success” which I carried around and lived by.
It’s easy to spot someone from Brandon’s team by how they collaborate. I tried to be one of them. I mopped the floor (literally at times), I shared everything I knew without gatekeeping, I always assumed the customer knew their business.
I think about AI the same way. Most AI advice right now is for builders. Almost nobody is helping the marketers, sales engineers, and execs who actually have to put AI in front of customers. That’s the gap I work in.
I left Apple last month after 22 years. After some thinking and a lot of conversations, I’m now doing what I did inside Apple, but for other organizations: AI positioning, helping businesses understand AI, and creating Apple-level presentations and content.
Success comes from culture, not technology.
Like many at Apple, I worked for many years under John Brandon, our longtime head of sales. He had his “Top Ten Rules for Success” which I carried around and lived by.
It’s easy to spot someone from Brandon’s team by how they collaborate. I tried to be one of them. I mopped the floor (literally at times), I shared everything I knew without gatekeeping, I always assumed the customer knew their business.
I think about AI the same way. Most AI advice right now is for builders. Almost nobody is helping the marketers, sales engineers, and execs who actually have to put AI in front of customers. That’s the gap I work in.
I left Apple last month after 22 years. After some thinking and a lot of conversations, I’m now doing what I did inside Apple, but for other organizations: AI positioning, helping businesses understand AI, and creating Apple-level presentations and content.
