Wendy De La Rosa

Honored that our paper with @abbysussman, Eric Giannella, and @maximilian_hell, "Communicating amounts in terms of commonly used budgeting periods increases intentions to claim government benefits," is won the AMA-EBSCO-RRBM Award for Responsible Research in Marketing!

I shared some thoughts with the @WSJ on how to get your financial life in order in 2024. First things first, reshape your environment. Always honored to be quoted alongside financial decision-making giants @abbysussman and @scottianrick :)
wsj.com/personal-finan…

Calling all fintechs, credit unions, and banks interested in learning more about how consumers budget! Looking to understand whether how we tell people to budget is truly effective ... or if there is a better way. If you are interested in partnering, send me a message this week.

Great conversation with @manoushz on @NPR's @TEDRadioHour today on how to "stay resolved." Take a listen :)
npr.org/2023/01/13/114…

Great chat with Chris Duffy on @TEDTalks’s How to be a Better Human podcast. Not sure I know how to be a better human, but I do know we need to get rid of the shame we sometimes feel when discussing our finances.