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The advice I most often give to anyone building consumer products:
Reduce time-to-magic.
Your product can be complicated under the hood, but to the user it should feel simple, delightful, and magical — as fast as possible.
Some examples:
• Tik Tok allegedly boosts a user’s first post, making the user feel the magic of distribution without the pain of building a following.
• Uber subsidized the supply side of the market so that a user could hail a car in minutes.
• Tinder first populated the app at USC by paying Sorority members to create profiles, overcoming the empty-room problem.
A good way to improve time-to-magic is to ruthlessly reduce friction in your onboarding.
Try to give as much value as possible upfront.
Reduce time-to-magic.
Your product can be complicated under the hood, but to the user it should feel simple, delightful, and magical — as fast as possible.
Some examples:
• Tik Tok allegedly boosts a user’s first post, making the user feel the magic of distribution without the pain of building a following.
• Uber subsidized the supply side of the market so that a user could hail a car in minutes.
• Tinder first populated the app at USC by paying Sorority members to create profiles, overcoming the empty-room problem.
A good way to improve time-to-magic is to ruthlessly reduce friction in your onboarding.
Try to give as much value as possible upfront.
