ZBD

What happens after a player, competitor, or creator earns value is not just a back-office detail. It shapes the experience they associate with your game.

Games create real-time expectations. A cash-out flow that sends players to a 3rd party or makes them wait through a rigid process can break the excitement and engagement.

Make cash out a native part of your game, platform, or marketplace: zbdpay.com/embedded-payou…

#GameEconomy #GamesIndustry #PlayerExperience #Retention

When player-to-player activity happens outside a game, publishers lose more than a transaction.
They lose visibility into how value moves between players, control over the experience, and the opportunity to build a stronger financial relationship with their audience.

ZBD Embedded Accounts is designed to help PC and console publishers bring player commerce, creator earnings, and value movement into their own game economy to boost engagement and revenue.

Learn more about building a more connected game economy with ZBD Embedded Accounts: zbdpay.com/embedded-accou…

#GameEconomy #PCGaming #ConsoleGaming

For PC and console publishers, one of the next revenue growth opportunities sits outside the usual mix of game sales, live ops, subscriptions, and in-game purchases.

Investing more in embedded finance to enable P2P marketplaces, user-generated content, and new loyalty mechanics can boost player engagement and drive incremental revenue.

Read the full breakdown in our latest blog: zbdpay.com/blog/unlocking…

#GamesIndustry #FinTech #PCGaming #ConsoleGaming

Do you know all 3 stages of the money lifecycle in games?

Most games operate with a traditional one-way transaction flow: a player spends money to purchase an in-game item.

Modern game economies are quickly evolving beyond more than just checkout. Player engagement and monetization opportunities exist every time value enters the economy, when it moves back and forth between players, and when players and creators cash out for the value they helped create.

Money In.
Money Around.
Money Out.

If you're not leveraging the full lifecycle, you're leaving revenue on the table. ZBD provides one licensed financial layer, built for how game economies actually work. Learn more: zbdpay.com

#GamesIndustry #FinTech #GameDevelopment

@gamescom was our first stop, where we brought the money lifecycle to life with an interactive experience. Industry peers were invited to step inside the money layer through light, sounds, and movement.

One lifecycle. Three phases. Endless new ways to drive engagement, revenue, and loyalty in games.

Money In.
Money Through.
Money Out.

Thank you to everyone who joined us, and stay tuned for future events 👏

#Gamescom #GamesIndustry #FinTech