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Shaping the future of marketing
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A new chapter in cross-industry collaboration is underway.
At the 2026 @ANACMOMasters Leadership Assembly and inaugural Cross-Industry Leadership Summit, nearly 300 marketing leaders gathered to advance a shared vision for the future of marketing.
A major milestone was the launch of the Cross-Industry Leadership Collaborative, bringing together the ANA, @4As, and @iab to address four critical priorities: responsible AI governance, talent development, retail and commerce media measurement, and cross-media measurement.
With cross-industry working teams now moving these priorities forward, the focus shifts from shared commitments to meaningful action.
Read more about this milestone and what comes next: shorturl.at/cw9IZ
At the 2026 @ANACMOMasters Leadership Assembly and inaugural Cross-Industry Leadership Summit, nearly 300 marketing leaders gathered to advance a shared vision for the future of marketing.
A major milestone was the launch of the Cross-Industry Leadership Collaborative, bringing together the ANA, @4As, and @iab to address four critical priorities: responsible AI governance, talent development, retail and commerce media measurement, and cross-media measurement.
With cross-industry working teams now moving these priorities forward, the focus shifts from shared commitments to meaningful action.
Read more about this milestone and what comes next: shorturl.at/cw9IZ
Built the brand? Grew the business? Get recognized.
ANA awards are entering a new era in 2027. The new Masters of Marketing Awards bring ANA’s leading recognition programs together under one portfolio celebrating marketing that drives business forward.
Evolving from the REGGIE Brand Catalyst Awards, the 2027 Masters of Marketing Brand Awards recognize the ideas, strategies, and experiences that build stronger brands and drive measurable growth.
If your work grew the brand and the business, it belongs here.
Submit your entries today: brand.anamastersawards.org/a?st3=261113tw…
ANA awards are entering a new era in 2027. The new Masters of Marketing Awards bring ANA’s leading recognition programs together under one portfolio celebrating marketing that drives business forward.
Evolving from the REGGIE Brand Catalyst Awards, the 2027 Masters of Marketing Brand Awards recognize the ideas, strategies, and experiences that build stronger brands and drive measurable growth.
If your work grew the brand and the business, it belongs here.
Submit your entries today: brand.anamastersawards.org/a?st3=261113tw…
Want to grow B2B revenue? Start with the system behind it. See how marketing technology can help turn buyer signals into pipeline, customers, and long-term growth.
Download The B2B CMO’S Playbook for Marketing Technology: A First Look today: ana.net/miccontent/sho…
Download The B2B CMO’S Playbook for Marketing Technology: A First Look today: ana.net/miccontent/sho…
www.ana.net The B2B CMO’S Playbook for Marketing Technology: A First Look This First Look previews the full “B2B CMO’s Playbook for Marketing Technology.” For each capability, it shows where the CMO should lead, the traits of a high-performing B2B CMO, the metrics that... From commercial sets to global newsrooms, tech-integrated builds and large-scale experiential activations, Roma Ahi has ample experience working across formats, continents, and cultures. In her role as president at Makers — a producer-led media company — she helps shape what’s next by investing in what matters most: people, process, and purpose.
On this episode of On Scope, Roma joins host Mike Berberich to break down how brands can maximize ROI when engaging consumers IRL. The duo covers a lot of valuable ground, including:
• How marketers can “de-risk” their experiential activations without diluting the elements that will make the event attractive to consumers.
• How marketers can approach both measuring the success of their experiential activations and also turn those activations into a data goldmine.
• The key steps marketers must take to maximize the value of the event after it has ended.
Then on “Marketing News You Might Have Missed,” producer Ryan Dinger joins Mike to discuss a MediaPost report on Heineken’s new “Pubscription” service, an application created in collaboration with Amazon’s Fire TV allows subscribers to search for nearby pubs and invite friends to meet up. The two share the reasons why they find the activation to be bold and brave and speculate on the secondary benefits such an effort might provide to the Heineken brand.
Watch the full episode: ana.net/miccontent/sho…
On this episode of On Scope, Roma joins host Mike Berberich to break down how brands can maximize ROI when engaging consumers IRL. The duo covers a lot of valuable ground, including:
• How marketers can “de-risk” their experiential activations without diluting the elements that will make the event attractive to consumers.
• How marketers can approach both measuring the success of their experiential activations and also turn those activations into a data goldmine.
• The key steps marketers must take to maximize the value of the event after it has ended.
Then on “Marketing News You Might Have Missed,” producer Ryan Dinger joins Mike to discuss a MediaPost report on Heineken’s new “Pubscription” service, an application created in collaboration with Amazon’s Fire TV allows subscribers to search for nearby pubs and invite friends to meet up. The two share the reasons why they find the activation to be bold and brave and speculate on the secondary benefits such an effort might provide to the Heineken brand.
Watch the full episode: ana.net/miccontent/sho…
