Andy Plesser

Commerce media is branching out, because retailers can’t have all the fun. 💳✈️ At Beet Retreat L.A., (l-r) @PayPal Ads’ Greg Archibald, @Mastercard's Nick Blum, Nift ’s Saket Mehta and moderator Tameka Kee (@geekychic) explored how fintech, travel and marketplaces can turn customer relationships into value for brands and consumers, how AI can sharpen relevance and why trust remains essential to the experience. More from Beet Retreat LA: events.beet.tv/la 🌴😎🎤 #BeetLA

What can a sports fan's streaming habits tell advertisers about their next car purchase? As viewers discover content, follow their favorite teams and search for what to watch, streaming platforms are gaining insights into consumer interests and intent that could help brands connect with audiences well beyond the commercial break. Matthew Lear of @Roku Advertising joined us at Beet Retreat L.A. to discuss how viewing behavior and search activity can reveal opportunities for advertisers to reach consumers at meaningful moments. 🎥 Coming soon on Beet.TV!

#BeetLA #BeetTV #Roku #CTV #SportsMarketing #AutomotiveAdvertising #StreamingTV

An ad impression tells you an ad was served. But did anyone actually pay attention? As advertisers look beyond reach and impressions to evaluate campaign effectiveness, attention is emerging as a signal that can influence not just how media is measured, but how it's bought. John Rogers of @OpenX joined us at Beet Retreat L.A. to discuss the growing role of attention-based targeting and what it means for advertisers and publishers. 🎥 Coming soon on Beet.TV!

#BeetLA #BeetTV #AttentionMeasurement #ProgrammaticAdvertising #AdTech #DigitalAdvertising

Why should connected TV advertising be confined to commercial breaks when viewers are interacting with their screens in so many other ways? Advertisers are exploring opportunities beyond traditional in-stream commercials, including home screens, pause ads and placements within content. Jason Higgins of OpenGlass TV joined us at Beet Retreat L.A. to discuss the technology infrastructure needed to make these emerging CTV advertising experiences accessible to brands at scale. 🎥 Coming soon on Beet.TV!

#BeetLA #BeetTV #CTV #StreamingAdvertising #AdInnovation #ProgrammaticAdvertising #AdTech

As holiday shopping ramps up, advertisers are looking beyond traditional retail media placements to reach consumers at checkout, when purchase intent is high and opportunities to acquire new customers may be especially valuable. Jarrod Laban of @ROKT joined us at Beet Retreat L.A. to discuss how brands can reach potential customers during checkout at other businesses, even when those businesses operate in entirely different categories. 🎥 Coming soon on Beet.TV!
#BeetLA #BeetTV #CommerceMedia #CheckoutAdvertising #HolidayAdvertising #CustomerAcquisition #RetailMedia