Campaign India

@Campaign_India

All you wanted to know about the latest in Indian advertising, media and marketing

Mumbai campaignindia.in Joined December 2009

1.5K Following 37K Followers 25K Posts

Latest posts 5

Nielsen’s $2.15B bid for DoubleVerify brings measurement and verification under one roof, raising questions about independence and trust. If the verifier is owned by the measurement company, who verifies the verifier?
#CampaignIndia #Nielsen #DoubleVerify #Advertising #AdTech

Campaign India @Campaign_India Jul 22

SaveLIFE Foundation & McCANN India’s "Nuksaan Ka Sauda" reframes unsafe driving as a bad economic calculation rather than negligence. Discover how everyday cost-saving shortcuts become a fatal bargain.

Read more: bit.ly/4fnxe8g

#roadsafety #campaignindia

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Campaign India @Campaign_India Jul 21

@Ogilvy & @vml_global took the top spots at @Cannes_Lions 2026! @WPP Global CCO Rob Reilly credits this to prioritizing quality over volume, noting that human creativity, augmented by #AI, remains the ultimate commercial multiplier.

Read more: bit.ly/4px2qq7

#WPP

Campaign India @Campaign_India Jul 21

@SagarPictures Entertainment pivots to a multi-platform IP enterprise, launching the 7-part epic Shrimad Bhagavatam to expand into gaming, merch & more!

Read the full story on @Campaign_India : Link in the Comment Section

#entertainment #india

Campaign India @Campaign_India Jul 20

Marketers miss football’s true commercial power: audiences form through rituals long before kick-off. Treat the World Cup as a behavioral ecosystem, not just an ad spot, to capture tomorrow’s demand.

Read the full story on Campaign India: bit.ly/4wJRckG

#FIFA