David Aaker

@DavidAaker

Vice Chairman of @prophetstrategy, a global consultancy, Professor Emeritus, UC Berkeley, Author of 18 books including "The Future of Purpose-Driven Branding"

San Francisco, CA prophet.com/thinking/aaker/ Joined March 2009

245 Following 13K Followers 3K Posts

Latest posts 5

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David Aaker @DavidAaker Mar 9, 2023

I am no longer active on this Twitter page. Please follow me on LinkedIn for updates and content: linkedin.com/in/davidaaker/

#AakeronBrands #Branding

David Aaker @DavidAaker Dec 1, 2023

This piece beautifully captures the essence of my daughter @aaker’s work: building eras and designing for change, cultivating joy and savoring the journey: stanford.io/3R1a6A7

#AakeronBrands #Branding #ProudDad

www.gsb.stanford.edu Jennifer Aaker To be able to take my research and my connections to help save lives — that was extremely gratifying.

David Aaker @DavidAaker Feb 28, 2023

Great interview with @OfficialRitwij on @RealTheProde about the power of branded social programs. What are some of your key takeaways after listening? bit.ly/3ZnKpfI

#AakeronBrands #Branding #PurposeDrivenBranding #TheProde

David Aaker @DavidAaker Feb 24, 2023

Branding social programs is imperative for elevating purpose. Thank you to @forbes for publishing my article explaining why. bit.ly/3Iv9oH3

#AakeronBrands #Branding #PurposeDrivenBranding

David Aaker @DavidAaker Feb 22, 2023

Winners in the future will embrace social program leadership or fade into irrelevance. Read more in the first chapter of my latest book here: bit.ly/3xI9eaz

#AakeronBrands #Branding #PurposeDrivenBranding