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Forerunner

@ForerunnerVC

A venture capital firm dedicated to the modern consumer and the ambitious teams reshaping categories
San Francisco, CA forerunnerventures.com Joined July 2012
869 Following 28K Followers 2.3K Posts

Latest posts 5

Forerunner @ForerunnerVC
We're leading the series A of Alta, the startup behind the insanely good avatars that are creating new form of personal digital identity, starting with commerce:
*20 million avatars and 700 million outfits have been created on the platform
*One Alta avatar is being generated every second
*On a single record day this summer, Alta users uploaded more than 700k closet items and generated 6M outfits.

@Jennywang and team 🔥
5 replies 1 reposts 25 likes 1.7K views View on X
Forerunner @ForerunnerVC
Doubling down on ⚡ was a crystal-clear must-do.

*All of Forerunner runs on Town, so we know firsthand how transformative it can be
*This team is genuinely exceptional, caring about the experience of the people behind their products as much as anything else
* Agent-to-agent, human-to-agent (and vice versa) collaboration is all live and working wonders today

Proud to back this team as they build something so special ⚡
Jean-Denis Greze 💡 Verified account @jgreze Oct 19
The biggest bottleneck at work is waiting on each other.

Today Town is announcing its $108M Series B, co-led by Forerunner Ventures and Menlo Ventures, to fix it with multiplayer AI assistants for work.

Most AI assistants are built for one person. Work doesn't happen alone. I think the moat is multiplayer. Everyone at a company gets a Townie. Townies ask each other questions, share only what their person would share, and do the work. The more a team works together, the more useful Townies get.

What's the thing you're always waiting on a teammate for?
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1 replies 0 reposts 15 likes 1.1K views View on X
Forerunner @ForerunnerVC
We're proud to back @JessicaHerrin and Marklo, a company that's seizing a timely opportunity:
- companies doing more with less by embedding intelligence at their core
- consumer brands opting for leaner operations to reach scale

Well-deserved milestone for this highly capable team:
news.crunchbase.com/venture/founde…
news.crunchbase.com Exclusive: Stella & Dot Founder Raises $5M For Her Next Act, AI Marketing Startup Marklo In this Crunchbase News exclusive, we spoke to Marklo AI founder Jessica Herrin about her solution to the marketing problems she encountered when building earlier startups, and how a group of...
Mary Ann Azevedo Verified account @bayareawriter Oct 14
NEW from me: @JessicaHerrin built Stella & Dot into a business that sold more than $2B in products. Her next act tackles a problem she knows firsthand: figuring out what to market, when, and why.

Her new startup, Marklo, has raised $5 million in seed funding led by @ForerunnerVC. It uses brands’ sales, inventory and marketing data to help them choose what to promote and plan campaigns.

I spoke with Herrin and Forerunner’s @kirstenagreen about the venture, Herrin’s change of direction after COVID, and why her experience as a founder helped win investor backing.

Read more in the article link in the comments
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Forerunner @ForerunnerVC
We're proud to back Marklo — @JessicaHerrin has peak founder-market fit, having built and scaled multiple massive consumer brands. Marklo is the growth platform for the AI era, enabling lean teams to function with the sophistication of a big enterprise:
news.crunchbase.com/venture/founde…
news.crunchbase.com Exclusive: Stella & Dot Founder Raises $5M For Her Next Act, AI Marketing Startup Marklo In this Crunchbase News exclusive, we spoke to Marklo AI founder Jessica Herrin about her solution to the marketing problems she encountered when building earlier startups, and how a group of...
Forerunner @ForerunnerVC
"Trust is central to @TownAI's business model. Users pay $50-200/month, which @jgreze says keeps the company focused on serving them rather than advertisers. Like an actually good employee, the ambition is to earn the responsibility, not demand it upfront."

forbes.com/sites/annatong…
www.forbes.com Town Wants To Turn Office Busywork Into Bot Work Most small business owners do not need an AI assistant to dream bigger. They need one that can do the busywork and know when to ask permission before messing with anything important.