WRITER

Congrats to our co-founder and CEO @may_habib on being named to the 2026 @Adweek Innovator 50!

While most of the industry built AI for engineers, May’s been focused on bringing frontier AI to the marketing and revenue teams driving growth inside the world’s biggest enterprises.

With WRITER, hundreds of Fortune 500 companies are putting agents to work across the buyer journey, continuously executing on market signals and enterprise intelligence to grow revenue faster. Every agent action and asset is grounded in trust and built on an Enterprise Brain that unites brand, product, and company knowledge- with fiduciary-grade governance and compliance those teams need to scale.

Our customers are going after growth like never before! Congrats, May, and thank you ADWEEK for the recognition! ❤️

WRITER just landed at No. 10 on @Jackandjillai list of the world's most in-demand startups, based on candidate interest.

The ranking draws on 400,000 conversations with Jack, their AI recruiter, and measures how many candidates saved a company’s roles or expressed interest in working there over the past 90 days.

We love to see that what we’re building resonates with people as they consider their next move.

At WRITER, we’ve always believed the frontier of AI isn’t a better model, it’s a better business. That’s why we’ve spent six years building AI for the teams closest to growth, with the brand precision, business context, and governance the world’s largest enterprises demand. Hundreds of them across the Global 2000 now run on WRITER, and we’re adding new enterprise customers every week.

Our customers are pushing the frontier and growing like it’s 2099, and we’re building the platform that gets them there. We need more great people to build it with us. If you want to create AI that’s measured by the revenue it drives, not the minutes it saves, come join us 👉 writer.com/company/career…

Think about the last piece of content your team published. In many cases, AI was used to help create it. But by the time it shipped, it wasn't just the output of a model. It was the composite product of your customers’ insights, your brand guidelines, your legal reviews, and your editorial judgment over the final draft.

That content is uniquely yours, and its provenance should reflect that.

That's why today, WRITER is announcing a new approach that gives enterprises more choice and control over how their AI-generated text is identified and traced:
→  When customers enable watermarking, text generated by WRITER's Palmyra models will carry an invisible, machine-readable mark tied to their organization.
→  Outside the EU, customers decide how and when their content gets watermarked, with tools to tune watermark detectability and output quality for different use cases.
→ Teams can embed campaign IDs to trace where their content surfaces and how far it spreads, so watermarking actually adds value to marketing operations.

In the EU, text watermarking will be on by default, pre-configured to meet the requirements of the EU AI Act.

This feature is part of a larger October release focused on giving enterprises control over how AI works within their business. Everything we shipped this month is grounded in our enterprise-first focus, including:
→ Playbook approvals: structured human-in-the-loop checkpoints for agentic workflows
→ Skill security scanner: reviews every skill for hidden security risks
→ WRITER MCP: run Playbooks and pull WRITER Meet notes from any MCP-compatible client
→ Enhanced dashboards and microsites: now easier to edit and connected to live data so you’re always sharing the latest view
...and more!

writer.com/blog/oct-round…

The frontier of AI isn’t a better model. It’s a better business. And the teams closest to growth deserve AI built for the way they actually work.

Years before chatbots made headlines, our co-founders @may_habib and @waseem_s saw what AI could do for marketing at enterprise scale and built a company grounded in both the technology and craft of growth, with systems designed for work that demands brand precision, business context, and fiduciary-grade governance. Six years later, WRITER’s AI platform is delivering revenue for hundreds of enterprises across the Global 2000, with agents continuously executing on market signals to deliver customer value.

Our new ad campaign launching today across NY, London, and digital, pairs photography of distant nebulas with an astronaut who represents every marketing leader charting territory no one has mapped yet. It’s a reminder that extraordinary growth starts with human ambition, and moves faster with technology built for the people doing the work.

For the marketing and revenue teams forging a new way to work, WRITER is the platform built for them.

The frontier of enterprise growth is here.

"People often say, 'I want to do more with AI, I just don't have the time.' So just put it on their calendar. Here's 45 minutes to actually play around."

👆 That's Anna Rohac, VP of Marketing AI Strategy & Enablement at @BNYglobal, explaining why she created the Playbook Showdown- a hands-on event where teams collaborate to solve real marketing challenges by building playbooks in WRITER.

Last week, we partnered with Anna to bring the Playbook Showdown to our WRITER AI Champions. The goal was to showcase Anna’s thought leadership, connect champions across companies, and send everyone home with a new adoption strategy they can bring back to their teams.

By the end of the session, we saw our champions come together to build playbooks across use cases like content supply chain, brand voice, sales acceleration, competitive intelligence and more.

Sending a huge thank you to Anna for her visionary approach to AI strategy and adoption. We’re so grateful to have you as a WRITER AI Champion! 🫶

More on the WRITER AI Champions program here: go.writer.com/writer-champio…