Taking part in the @iccwbo Global Advertising and Marketing Commission. Discussions on the revision of ICC’s Advertising and Marketing Communications Code, cornerstone for most ad self-regulatory systems around the world. #responsibility #Advertising
Lucas Boudet
@LucasBoudet
Director General @advertisingEASA - European Advertising Standards Alliance
79 Following 216 Followers 266 Posts
Latest posts 5
The cross-border complaints system managed by @AdvertisingEASA effectively helping protect consumers across Europe from greenwashing! Kudos to our members. #greenwashing #advertising
🇨🇭Commission for Fairness upheld complaints from 5 countries against FIFA’s 2022 World Cup carbon neutrality claims, advising FIFA from making future misleading claims. This key step against greenwashing has been possible also thanks to EASA's CBC system: shorturl.at/nuCTZView quoted post on X
Looking forward to taking part in this interesting session @AdvertisingEASA collective advertising self-regulatory systems contributing to responsible influencer marketing.
🆕Join us to our public hearing on 9 June at the @EU_EESC to speak about:View quoted post on X
✅the crucial impact on #consumer behaviour of #Influencers advertising on social networks;
✅the exposure of minors to #Advertising.
👉Check the programme and register europa.eu/!FBGFYT
A huge thanks to our partners, @ICASglobal & @wfamarketers,
and to our host, RÖK, for enabling the EASA-ICAS meetings which were held alongside WFA’s Global Marketer Week in Istanbul. Thanks to all our speakers & participants for the inspiring insights and engaging discussions!
and to our host, RÖK, for enabling the EASA-ICAS meetings which were held alongside WFA’s Global Marketer Week in Istanbul. Thanks to all our speakers & participants for the inspiring insights and engaging discussions!
Delighted to be at the @wfamarketers Global Marketer Week 2023 in istanbul together with @AdvertisingEASA and @ICASglobal members. I am looking forward to hearing great insights and the brand's perspective #GMW2023