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Lucas Boudet

@LucasBoudet

Director General @advertisingEASA - European Advertising Standards Alliance
Brussels, Belgium easa-alliance.org Joined October 2018
79 Following 216 Followers 266 Posts

Latest posts 5

Lucas Boudet @LucasBoudet
The cross-border complaints system managed by @AdvertisingEASA effectively helping protect consumers across Europe from greenwashing! Kudos to our members. #greenwashing #advertising
EASA @AdvertisingEASA Jun 8, 2023
🇨🇭Commission for Fairness upheld complaints from 5 countries against FIFA’s 2022 World Cup carbon neutrality claims, advising FIFA from making future misleading claims. This key step against greenwashing has been possible also thanks to EASA's CBC system: shorturl.at/nuCTZ
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Lucas Boudet @LucasBoudet
Looking forward to taking part in this interesting session @AdvertisingEASA collective advertising self-regulatory systems contributing to responsible influencer marketing.
🆕Join us to our public hearing on 9 June at the @EU_EESC to speak about:
✅the crucial impact on #consumer behaviour of #Influencers advertising on social networks;
✅the exposure of minors to #Advertising.

👉Check the programme and register europa.eu/!FBGFYT
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