Prue Millsap

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@MillPrue

Founder Beauty by Earth and love the game of eCommerce and scaling.

GED graduate. Love the gym, pickleball and running.

Dallas, TX beautybyearth.com Joined July 2021

230 Following 1.8K Followers 1.4K Posts

Latest posts 5

Prue Millsap @MillPrue 2d

If you haven't already. Connect Claude to your Amazon Seller Central Account.

In Claude: Customize > search for “Amazon Selling Partner” > click Connect. Sign in with your Seller Central login. Use an admin account for this first connection.

Give your team access. In Seller Central, go to Settings > User Permissions and add each person. Decide on their access level here, because Claude acts with whatever permissions the user has. We set ours to view-only so they can ask anything without accidentally changing a listing or a price.

Each person then connects their own Claude. They repeat step 1 with their own Seller Central login.

May your life never be the same.

Prue Millsap @MillPrue Nov 6

If you are a lawyer who has lowered yourself to a point where you are filing ambulance chasing lawsuits, maybe reconsider your career path. Going after small and mid sized businesses for absolutely ridiculous claims and class actions with a party of one - karma is a bitch and she will find you.

Prue Millsap @MillPrue Nov 5

TLDR: FBA fees go up about $0.19/unit on average starting Jan 15, 2027. More than double last year’s increase, which averaged $0.08 per unit for 2026. Storage gets simpler on Feb 1: fast-turning inventory pays the same or less, and aged inventory pays more. The low-inventory fee gets fairer. The fuel surcharge stays.

Prue Millsap @MillPrue Nov 4

If you are in eCommerce, nominate your brand.

Eugene Khayman Verified account @EugeneKhayman Nov 4

@jasonpratt_ grew JoySpring 347% growth over three years. Still outside the top 1,000 on the 2025 Inc. 5000.

Consumer brands need proper recognition. You cant compare them to tech and oil companies.

That’s why MDS.co is launching Consumer 300. Free to apply. You can’t buy a spot.

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Prue Millsap @MillPrue Nov 3

When the Q3 blues set in and you are down quarter after quarter it can be depressing. But then your business partner sends you info on the YOY stats and everything feels a bit better. We have grown over 50% this year - that is enough. Trying to keep up with the Joneses is exhausting.

Ryan Greve Verified account @RyanDGreve Nov 2

Sometimes when you're feeling less than stoked, the best prescription is an extra helping of perspective. 💊

That was me last night, so I took a little trip down memory lane and compared it to how the company is doing this year.

Then I prescribed myself a healthy dose of STFU and got focused on making the next turn on the flywheel. 🔄

Highly recommend.
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