Listened to the @9operators episode with Aidan (@justthethibs) from @SkioHQ and he dropped nothing but 💰💰💰💰
My top takeaways:
1️⃣ Offer first, then copy. Nail the subscribe offer before polishing words
2️⃣ Value, not discounts. Free gifts and a quarterly commitment add value without training customers to wait for a sale
3️⃣ Treat subscribers differently. Mute them from promos, keep upcoming-order emails, and never show a subscriber a deeper BFCM deal than they already have
4️⃣ Onboard the first order. Set expectations, sell the benefit, and check in after delivery
5️⃣ Solve it outside the portal. Skip links in emails keep customers away from the cancel button
6️⃣ Cancel data is gold. Feed the reason into a win-back about 60 days later, with copy that answers it
Also loved the benchmarks for what a good subscription program looks like. Had Claude turn the episode into a 90-day plan for the team, and now we're putting it to work 🚀
P.S. Nothing like the smell of actionable content in the morning ☕
My top takeaways:
1️⃣ Offer first, then copy. Nail the subscribe offer before polishing words
2️⃣ Value, not discounts. Free gifts and a quarterly commitment add value without training customers to wait for a sale
3️⃣ Treat subscribers differently. Mute them from promos, keep upcoming-order emails, and never show a subscriber a deeper BFCM deal than they already have
4️⃣ Onboard the first order. Set expectations, sell the benefit, and check in after delivery
5️⃣ Solve it outside the portal. Skip links in emails keep customers away from the cancel button
6️⃣ Cancel data is gold. Feed the reason into a win-back about 60 days later, with copy that answers it
Also loved the benchmarks for what a good subscription program looks like. Had Claude turn the episode into a 90-day plan for the team, and now we're putting it to work 🚀
P.S. Nothing like the smell of actionable content in the morning ☕
