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Tom Dobber

@TomDobber

University of Amsterdam - assistant professor - political communication - microtargeting - electoral pledges - deepfake disinformation
Joined March 2009
910 Following 936 Followers 880 Posts

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Tom Dobber @TomDobber
US documents reveal a Russian operation that uses social media comments to influence public opinion. In a new study (w @Hameleers_M), we reveal that comment reading can over time exacerbate news media mistrust, highlighting the potential of this strategy. journals.sagepub.com/doi/10.1177/19…
journals.sagepub.com The Social Media Comment Section as an Unruly Public Arena: How Comment Reading Erodes Trust in... The comment section accompanying news stories on social media offers an important interactive context for news, but may also afford the possibility to spread an...
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Tom Dobber @TomDobber
Check out this insightful dashboard on the EP-campaigns in 27 countries + the pan-European level.
📢 Just in time for the European Parliament election!🇪🇺

Enjoy the new @WhoTargetsMe dashboard I created to reveal who is advertising and targeting which audiences on Meta platforms.
favstats.github.io/ep2024/

Get the inside scoop on political strategies in the EU! 🇪🇺🗳️
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Tom Dobber @TomDobber
Fascinating study on AI-driven microtargeting. Study finds that personalization can be automated on large scale using AI, and "political ads tailored to individuals' personalities are more effective than non-personalized ads". Authors warn of a "manipulation machine".
🚨New paper alert!🚨 Now on PNAS Nexus @PNASNexus: The persuasive effects of political microtargeting in the age of generative AI w/ @STWorg and Matthew Edwards doi.org/10.1093/pnasne… [1/8]
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