Surge (@_surgeahead)

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We’re thrilled to announce the 18 companies joining our 12th cohort of Surge!

From swipes to satellites, Surge 12 brings together an insanely ambitious group spanning AI, deeptech, consumer and fintech, with ideas stretching from healthcare and music to robotics and space.

What connects them is a willingness to question the default. These founders are rethinking how people create, shop, date, hire, invest, educate and access care; building using AI at the core of products; and pushing technology further into the physical world.

We can’t wait for you to meet them!
Meet the 18 companies of Surge 12 👇
surge.peakxv.com/cohorts/surge-…
@RajanAnandan @sjs_day1

surge.peakxv.com Surge 12 | Building the next era of AI, deeptech, consumer and fintech We’re excited to welcome 18 new companies to Surge 12, building across AI, robotics, space, consumer, healthcare, music and fintech.

Surge @_surgeahead Nov 5

8 takeaways from Surge Unfireside with Khilan Haria ( @khilanharia ), Chief Product Officer, Razorpay.

AI is making it dramatically easier to build products. Knowing what to build, figuring why it matters, and whether customers truly love it remains as hard as ever.

In our latest Surge Unfireside, Khilan discussed new team structures, the evolving role of the PM, finding product love, and more.

Swipe through for his insights on what it takes to build meaningful products as the tools evolve →

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Surge @_surgeahead Nov 4

A fascinating look at how @bifrost_ai is using synthetic data to push the boundaries of physical AI.

Very cool to see this in action! 👇
@skara_io @charleswongzx @Javier_Njw

skara ✈️ CoRL Verified account @skara_io Nov 4

More real-world robot data doesn't automatically mean better robots.

We're seeing a similar shift to LLMs. RL and high-quality, targeted data are becoming increasingly important for getting Physical AI to deployment-grade reliability.

Simulation lets us precisely dial in data distributions and generate scenarios that are incredibly hard to capture in the wild, from novel trajectories and rare failures to rich ground-truth metadata.

A little sneak peek at how we're using this with @HavocAi_USV to rapidly improve model performance and reliability in the field.

Big shoutout to @nebiusai for helping us scale up GPU accelerated simulations!

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Surge @_surgeahead Oct 30

Inside Aretto ( @wearettodotcom ): How this kids' footwear startup is building a distinctive playbook in consumer tech.

Most consumer brands build their moat on one of three vectors:
1. Strong branding & narrative
2. Distribution & GTM expansion
3. Product innovation

Winning on one vector can build a massive business. Balancing all three is no easy feat. Aretto is doing just that.

With a patented “growing shoe,” a distinctive brand built around celebrating childhood curiosity, and a focused one-SKU strategy available in multiple colors, the company has created a product designed to scale without the complexity of endless inventory.

This is our latest Surge Spotlight on Aretto, part of an ongoing series highlighting category-defining companies and the shifts they're driving.

Swipe through to see how Aretto is shrinking waste, expanding sizes, and creating a better fit for growing kids.

@SatyajitMittal

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Surge @_surgeahead Oct 28

After years spent documenting the journeys of extraordinary technology companies, Adam Miller (@_AdamMiller_) and Sachin Shah (@Sachin_Shah_) saw an opportunity to help more ambitious businesses get the attention they deserve.

With Kindling (@kindlingtech), they're bringing together their experience across media, technology and VC to rethink how companies build awareness, trust and demand.

Wonderful to see Kindling officially launch today.
Huge congratulations, Adam, Sachin and team Kindling! 🔥

@aakash_kpr

Sachin Shah Verified account @Sachin_Shah_ Oct 27

Introducing Kindling. Marketing superpowers for ambitious B2B companies.

Building a great product has never been easier. Getting customers to care has never been harder.

We're bringing together the world's best creatives, strategists, and AI agents to give companies the firepower of an entire marketing team.

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