Alex Cone

@alextcone

I like to read history and travel. I work on web ecosystem product for Chrome. Opinions are my own.

New York, USA Joined February 2009

969 Following 4.1K Followers 21K Posts

Latest posts 5

Thanks @aripap and @ericfranchi for inviting me back on the pod and helping me get the word out about the new ad metrics in the Chrome User Experience Report (CrUX) and the even newer analysis @jouncemedia did using CrUX ad metrics.

I’m now 2 for 2 on getting heckled for acronyms on the @marketecturetv podcast. 🤣

Marketecture Verified account @marketecturetv 3d

Google’s @alextcone joins @aripap and @ericfranchi to unpack CrUX, ad clutter’s impact, and key industry deals. Catch insights on CTV, AI, and more in this episode.

news.marketecture.tv/podcast/episod…

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Alex Cone @alextcone 4d

One of my favorite UXs is when you get a new credit card. You add it to Apple Wallet, removing the old card. Later you get an email from Apple saying you have a billing issue with one of your Apple subscriptions (old card you recently replaced in Apple Wallet). You click the link to remedy and when you go to add a new card, Apple Wallet is nowhere to be found.

Alex Cone @alextcone 6d

Today @ckane's @jouncemedia published data on Chrome's new ad metrics. All 4 metrics are correlated with Jounce's marketer conversion score metric. ⭐️ Average ad count and density in viewport are the most predictive. ⭐️

Jounce gives this advice to DSPs: "To drive maximum performance for buyers, DSPs should bid more often and at higher prices for low ad count domains. In the process, DSPs will also create healthier incentives for publishers." ❤️

Jounce Media subscribers can read the whole report and attend a webinar tomorrow at 1:30 ET. jouncemedia.com/portal/researc…

Alex Cone @alextcone Oct 28

If you’re curious about how @googlechrome is thinking about the present and the future, there’s no better place to turn than this interview with @jebank. I dare you to watch on 1.25x speed and keep up with how fast Jacob’s mind works.

Jacob Bank Verified account @jebank Oct 26

Had a great time talking about the future of Chrome with @conorgrennan on the AI Applied podcast. A few of the topics we covered:

- Why AI isn't going to do everything for us

- How different users with different needs will use AI

- Why the browser presents cool opportunities for collaborating with AI

Check it out: youtube.com/watch?v=U27l2u…
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Alex Cone @alextcone Oct 13

Chrome is taking another big step toward providing a clearer picture of real user experiences on the web. Today, in the Chrome User Experience Report, we added experimental versions of Core Web Vitals with soft navigation measurements included. This comes on the heels of releasing two new APIs, DevTools and web-vitals.js upgrades that enable the ecosystem to measure soft navigations easily and comparably.

My colleague Annie wrote a helpful post to build understanding about what measuring soft navigations means. web.dev/blog/crux-expe…

web.dev Experimental soft navigation metrics now available in CrUX | Blog | web.dev Learn about the new experimental soft navigation metrics in CrUX and how they will impact your Core Web Vital metrics.