All TV will become performance TV over time as buyers get more sophisticated and adopt AI platforms that feed measurement into buying.
Eric Franchi
Verified account This account is verified. Learn more@ericfranchi
Investor in adtech companies via @AperiamVentures. @Pacvue BoD. @Marketecturetv + @OpenMarketPod co-host. Faixa Roja.
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Spending time in the creator space has given me a profound and renewed appreciation for creative personalization.
NYC, we’re making it a double!
Excited to be back-to-back with @tkawaja and team's DMSbyLUMA on November 9 and our @aperiamventures Annual Summit on November 10.
Two days. Plenty of opinions. Even better company.
If you got an invite to either of these private events, clear your calendar and be there!
Excited to be back-to-back with @tkawaja and team's DMSbyLUMA on November 9 and our @aperiamventures Annual Summit on November 10.
Two days. Plenty of opinions. Even better company.
If you got an invite to either of these private events, clear your calendar and be there!
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Last I looked (granted it's been a while and stuff moves so fast nowadays) CharacterAI was *the* top inventory source for a bunch of AI chat monetization startups.
Not sure if that is still the case. But this bk filing is worth watching.
If it ends up in Disney's hands it could be a good thing for ads in chat.
Not sure if that is still the case. But this bk filing is worth watching.
If it ends up in Disney's hands it could be a good thing for ads in chat.
It’s that time again where Michael and Steven get sent back in time from 6 months from now to explain the latest in AI. A must-listen!
Opus 5.5 is bringing "CTV advertising for SMBs" much closer to reality. But you still need adtech to get the ads right.View quoted post on X
@This_Liss and @BishPlsOk walk @ericfranchi and me through it on Open Market today.
Check it out.
