As someone who is very self conscious about my double chin (like if I had the money I’d get surgery) this is exaggerated BUT it’s how I FEEL that I look. Would change to how I felt > how I looked > how I look now to tap into emotion + sell an outcome that feels achievable.
Here's a creative exercise I'd recommend before your next ad campaign.
Take one product and try selling it from four different angles:
1. Lead with the offer. Give people a reason to pay attention to the deal.
2. Lead with the desired outcome. Show what the customer is hoping to achieve.
3. Lead with a transformation. Help people visualise the difference your product promises.
4. Lead with a buying objection. Address something that might make someone hesitate before purchasing.
A good place to find more creative angles to study: app.gethookd.ai/signup?via=537…View quoted post on X
