Jackson Blackledge

the way you scale an ecom brand on google has changed a ton over the last few years.

be very careful taking advice from guys who made their money running basic search, shopping, and pmax

watched a few of their youtube videos recently and all the stuff they're preaching is low leverage. barely moves the needle today.

with how much more important landing pages, creatives, funnels, and proper prospecting are now, most of these guys would get smoked trying to compete today.

one of my goals is being able to spend an afternoon with my son without worrying about the business.

that means hiring well, letting people make decisions and accepting they won’t do everything how i would.

working on that last part.

the most dangerous place in ecom is to be revenue rich and profit poor.

i know 2 brands that made $1m in the same month.

one guy was stressed about making payroll.

the other just paid himself $200k.

i don't think people realize how much MORE revenue you can make with google and still lose money.

there are so many brands out there putting up big numbers going into bfcm, but when you check the bank it's a different story.

usually it's because they're not looking at 3 things:

> profit per order, with every cost counted.

cogs, shipping, fees, discounts.

roas counts none of it.

> their real breakeven roas.

most current targets are wrong.

> which products make the money.

your bestseller might not be your most profitable one, so you could spend all of q4 scaling the wrong thing.

you know your roas.

do you know your profit per order?

storehero's breaking this down with us tomorrow, in a free live session.

10am et / 3pm uk.

grab your spot here:

streamyard.com/watch/ggGQ7sqP…