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Caleb Ulffers

@calebulf

Founder and Creator. The design of everything | Product | Marketing | Brand | Co-founder & CEO @havenathletic | OG @cpgclub
Los Angeles, CA beacons.ai/calebulf Joined April 2009
723 Following 5.4K Followers 15K Posts

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Caleb Ulffers @calebulf
For the last six months my sleep performance averaged 88%/7.5 hrs of sleep (92% the last month)

I've spent 5+ years constantly A/B testing everything in my life to find a way to both grind/focus + shut it down/sleep great

Here's what I do
Jeff Sheldon Verified account @ugmonk Jan 8, 2025
I have this problem where I can鈥檛 turn my brain off. 馃槴馃

Sometimes it can be a super power, but most of the time it's really frustrating.

鉃★笍 I'll wake up at 3am and my brain is racing with ideas.

鉃★笍 I'll be chatting with a friend but my brain is thinking about all sorts of stuff unrelated to the convo.

鉃★笍 I'll be 15 min into a movie and I'm lost in thought.

鉃★笍 And worst of all, I'll be playing with my kids but in my head I'm processing all sorts of other things.

Have any of you found ways to quiet your brain and be more present?
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Caleb Ulffers @calebulf
Looking for a freelance newsletter manager

- Has grown a newsletter before for a creator or brand and was the main person
- Just need a couple hours a week right now
- I have all the content, I just need it turned into newsletter form
- Big fan of AI
32 replies 1 reposts 47 likes 3.8K views View on X
Caleb Ulffers @calebulf
The $2,000 Apple iPhone Duo. Ridiculous? Let鈥檚 chat about it.

My first two thoughts with any product are: who is this for, and what does it do for them. Those two things should shape how you talk about a product. And they're not talking about either.

Let me know what you think
2:16
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