Colin Dougherty (@colindougherty)

"I've spent $500M on Meta."

Drew Fallon calls that flex the dumbest crap literally ever.

@chrisorzy used to flex this way too, but stopped because if everyone says the same thing, no one says anything at all.

Compare it to a professional poker player who says they have gambled $500 million.

Great. But how many of those hands did you win is the question

1:54

Drew Fallon Verified account @drewfallon12 Oct 30

people who qualify themselves by how much of other people’s money they spent on ads is the dumbest shit literally ever

“i’ve spent 500m on met-“

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Colin Dougherty @colindougherty Nov 3

Surveillance pricing idea: charge boomers based on the interest rate they paid.

Locked in under 3%? You pay more.

The bigger prediction: DTC sites will scan shoppers' assets and credit scores, then decide which discounts and offers to show them.

Before 2035. Bookmark this.

0:49

More Perfect Union Verified account @MorePerfectUS Oct 30

Starbucks CEO says the company is planning to focus more on AI and tech, including adding a system that would recognize customers as they arrive in stores to "present personalized digital menus."
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Colin Dougherty @colindougherty Nov 2

Ball out with your bros, hang out with your friends

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Colin Dougherty @colindougherty Nov 1

Is dynamic pricing smart business or a problem regulators should fix?

The FTC is investigating personalised pricing, and shoppers are feeling price fatigue.

@jimmykim says pricing has always been set by what people are willing to spend. Software already does it: one package can cost $100 in the US and $30 in the Philippines.

My take is we should implement dynamic pricing for BOOMERS.

1.5% interest rate on your house?

300% markups on cereal for you!

3:09

New York Post Verified account @nypost Oct 28

FTC demands Walmart, Target Uber and others hand over data on personalized pricing trib.al/1HDQpfH

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Colin Dougherty @colindougherty Oct 31

How do you manage a large creator roster without it turning into chaos?

@evodawson says every creator must hit weekly benchmarks before moving on to the next week.

New creators get a seven-day assessment. Dawson says if they don't average around 2,000 views per video, or post a 10,000-view breakout or a million-view viral in that window, they come off the roster.

It's a constant cycle of creators in and creators out.

The system matters as much as the creators. He says you need internal software reporting who to remove, who to train and who is healthy, so you can reach out to the winners and show them how to double down.

His advice:
1. Set clear benchmarks before a creator starts.
2. Review on a fixed weekly cycle.
3. Coach your breakouts fast, while the format is still working.

1:02

Dawson Gibbs Verified account @evodawson Sep 9

Creators will not get you the results you’re looking for.

Your operations will.

A lot of people think the answer is just finding better creators. That’s only one piece of the equation.

Inside EVO, there are 4 things we focus heavily on:

Content approvals

We approve every single piece of content before it goes out to make sure it meets the campaign strategy and quality standards.

Handle approvals

We approve the account handles being used to make sure the creators are warming up properly.

Strategy document approvals

Every campaign has a strategy document behind it. We approve the strategy and make sure the team is actually executing what was agreed upon.

Creator benchmarks

We have strong creator benchmarks that we fully adhere to. We’re constantly measuring creators against the standards we know produce results.

You can have the best creators in the world.

But if you don’t have the right operations and systems behind them, you’re not going to get the results you’re looking for.

The creators are one piece of the equation.

The operations is what makes the entire system work.

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Colin Dougherty

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