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You’re not the “queen” or “king” of UGC if you have ran 1 campaign and generated some views.
This tech world loves to praise mediocre people.
This tech world loves to praise mediocre people.
105M views in Q1 for one client.
Looks great in a case study. Doesn't mean much on its own.
Views tell you how many people saw it, not how many bought.
If you want to know whether organic UGC drives revenue, look at shares and comments first.
Shares = trusted distribution
A share reaches friends from someone they already trust. A brand pitching you is an ad. A friend sending it with "this is literally you" is a recommendation.
So we build for shares. Captions like "Send this to 3 friends who deal with this" turn viewers into distributors.
Comments = the shortest path to a sale
On IG, we hook every comment up to a ManyChat automation. Someone comments a keyword, and the product link lands in their DMs instantly.
No link in bio. No "where can I buy this?"
Every step you cut between video and purchase is money you keep.
105M views is a nice number. What matters is what those views turned into.
That's what we build for at EVO
Looks great in a case study. Doesn't mean much on its own.
Views tell you how many people saw it, not how many bought.
If you want to know whether organic UGC drives revenue, look at shares and comments first.
Shares = trusted distribution
A share reaches friends from someone they already trust. A brand pitching you is an ad. A friend sending it with "this is literally you" is a recommendation.
So we build for shares. Captions like "Send this to 3 friends who deal with this" turn viewers into distributors.
Comments = the shortest path to a sale
On IG, we hook every comment up to a ManyChat automation. Someone comments a keyword, and the product link lands in their DMs instantly.
No link in bio. No "where can I buy this?"
Every step you cut between video and purchase is money you keep.
105M views is a nice number. What matters is what those views turned into.
That's what we build for at EVO
🚀
The best creators negotiate like business owners.
If a creator’s content drives real revenue for a brand, then they’ve earned the right to charge more.
But smart creators also understand the other side:
> The brand has a team to pay
> There are fees and costs behind every campaign
> The creator won’t take home 100% of the value they drove
Price on results. Understand the business. That’s how creators become long-term partners instead of one-off hires.View quoted post on X
I disagree on this.
Steve Jobs was in the trenches 24/7 with his product teams understanding how to make the product better & marketing better.
Steve Jobs was in the trenches 24/7 with his product teams understanding how to make the product better & marketing better.
You have to take a step away from the fire to think of how to grow it 10xView quoted post on X
