Guy Parker

@guyparker2

CEO of the Advertising Standards Authority @ASA_UK, regulator of all UK ads and advocate of #responsibleads. Expect professional and personal views.

London, England asa.org.uk Joined August 2010

678 Following 1.1K Followers 1.6K Posts

Latest posts 5

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Guy Parker @guyparker2 May 16, 2023

Interested in ad regulation? Want to know the most complained about UK ads in last 60 years? Interested in how we’re using machine learning? Read all about it here…

ASA Verified account @ASA_UK May 16, 2023

Our Annual Report is out now! Looking back at six decades of independent UK ad regulation, right up to our cutting-edge use of technology to regulate online. asa.org.uk/news/the-asa-a…

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Guy Parker @guyparker2 Apr 29, 2025

This is worth a watch and our report is worth a read (I would say that wouldn't I?). The report is short, but perfectly formed...

ASA Verified account @ASA_UK Apr 29, 2025

The 2024 ASA and CAP Annual Report is out today! Watch Guy Parker, ASA Chief Executive, to see how we’re transforming regulation to be more proactive and preventative, protecting consumers and helping responsible advertising to thrive.

📖 Read the report: asa.org.uk/resource/asa-a…

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Guy Parker @guyparker2 Nov 4, 2024

Such a hot topic so well worth an hour and forty of your time (it's free). From how the ad industry is using gen AI to create content to the ASA's approach to regulating that. As well as how the ASA is using AI in its own Active Ad Monitoring system. Sign up below...

ASA Verified account @ASA_UK Nov 4, 2024

⏳ Just 10 days left to register for our event 'Future-proof Advertising: How will AI change advertising and regulation?'

Our virtual event on 14 November will offer a unique perspective on the future of advertising in an AI-driven world. 🌎

🔉 Speakers include:

Stevan Randjelovic, Head of Public Policy & Industry Affairs, @WPP
Peter Gasston, Innovation Lead, @VCCP
Supriya Dev-Purkaystha, Head of Media & Ad Tech Solutions UK, @Microsoft
Jess McBeath, Online Harms & Digital Citizenship Consultant

Nicky Morgan, ASA Chair
Guy Parker, Chief Executive, ASA
Adam Davison, Head of Data Science, ASA
Emma Humber-Smith, Operations Manager - Copy Advice, @CAP_UK

✍ Register now to secure your spot! us02web.zoom.us/webinar/regist…

#FutureproofAdvertising #AIinAdvertising #AdRegulation

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Guy Parker @guyparker2 Sep 12, 2024

Keep your eyes and ears peeled for our latest ad campaign! A big thank you to all who made this possible. More below on our latest partners to come on board and how awareness of the ASA increases trust in advertising

ASA Verified account @ASA_UK Sep 9, 2024

For our latest ads, we'll be seeing the iconic branding of @Comparethemkt join our campaign, and we'll running ads on podcasts via @acast for the first time. Find out more: asa.org.uk/news/asa-partn…

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Guy Parker @guyparker2 Apr 11, 2024

My video introduction to the ASA and CAP 2023 Annual Report highlights the digital transformation we underwent last year. Watch it here: youtu.be/am735gd1s3M

ASA Verified account @ASA_UK Apr 11, 2024

Our new Annual Report sets out the story of our 2023 - a watershed year for us in terms of our digital transformation. Our Chief Exec, Guy Parker, gives a brief overview of the stories and successes we've shared, like how we're using AI and tech-assisted tools to meet the challenges of online ad regulation.

Read more: asa.org.uk/news/annual-re…

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